Markant

Klanten Markant | Website and B2B webshop in one inspiring online environment

About Markant

Working healthier, that is the mission of the international furniture manufacturer and designer of working environments Markant. The company has production locations in the Netherlands and Malaysia and sales locations in the Netherlands, Malaysia and Australia. This results in a nice mix of international know-how and Dutch common sense.

Working with 500 dealers, architects and contractors, they have a broad international reach for the sale of their products.

Highlights business case

Markant uses many functionalities of the CloudSuite eCommerce platform. The main ones below:

1

B2B shop including website

3

Languages

Dealer choice

Choose dealer in checkout

Inspiration

Webshop full of inspiration

Configurator

Configure your own furniture

Cross sell

Cross sell on PDP

Business case Markant

Markant previously offered an online information platform without an order option. Orders were passed on and followed up by email or telephone. In 2020, the desire arose to create a fully-fledged webshop in which dealers and business end customers can independently place their orders online.

Because the information platform had been running on the CloudSuite platform to full satisfaction until then, the decision was quickly made to create the fully-fledged webshop in collaboration with CloudSuite. The integration option with the ERP system Odoo was also an important factor in this.

CloudSuite is a great business partner who understands the business and keeps its promises. The platform is very advanced, so you can make beautiful things with it.

Jasper de Boer

Content Manager

Markant

CloudSuite features in the spotlight

Markant uses a number of interesting features of the CloudSuite eCommerce platform:

Dealer service point option in check-out

Markant has approximately 500 dealers who sell Markant products. To prevent a channel conflict from arising between Markant's webshop and the dealer sales channel, Markant offers the option to choose a dealer service point based on the visitor's location in the checkout. As a result, the order and the customer are linked to the dealer and they are not a competitor for their own dealer network.

Checkout dealer service point option Markant webshop

Product configurator

Markant's products can be configured flexibly. Think of dimensions, frame color, worktop color, cable management and other options. To enable the ordering process of these customized products online, Markant uses the CloudSuite product configurator. In this way, the customer can easily configure the desired product in steps and place it in the shopping cart with one click on the button.

Integrations Markant with the CloudSuite platform

Markant uses the integrations below with the CloudSuite platform.

Ambitions Markant

iDeal integration

Markant wants to make it even easier to pay for an order online by offering an iDeal payment link.

All orders insightful online

At the moment, only orders placed online can be found in the customer's My account environment. In the future, Markant also wants to add orders placed offline.

pCon.planner integration

By showing products in 3D, Markant wants to give customers an even better picture of their products online. As a result, they want to lower the threshold to order online.

Quotations via CloudSuite

At the moment, the process for requesting quotations is outside of CloudSuite. In the future, Markant wants to offer this process in the webshop. This allows customers to request a quote via the webshop and the entire process takes place online.

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Website and B2B webshop in one inspiring online environment.