voestalpine Track Solutions is there for managers and contractors to support the construction and maintenance of the rail infrastructure.
They support managers and contractors in the construction and maintenance of the rail infrastructure. Contributing to an available and safe rail network stimulates their creativity and encourages the development of innovative solutions. Solutions that all have to do with a unique combination of track construction materials and logistics concepts.
The main reason for looking for an eCommerce solution was the desire to digitize the product assortment and automate the sales flow. To this day a lot of documentation is still printed, such as flyers, railway books and price lists. However, the visual support was a big loss.
The starting point for a new platform was good findability of products in the online catalog. In addition, it was a wish to optimize the efficiency of the sales process. The digital platform also had to ensure internal knowledge sharing. Product knowledge is now often in the minds of people. In order to be ready for new generations, voestalpine Track Solutions wanted to safeguard this knowledge and use a digital platform under the name Railpro.online
Offering an online webshop has made a positive contribution in various areas:
A new trend has emerged, with voestalpine Track Solutions noticing that the “Railpro” channel is widely used online by small subcontractors. In the past, these could not be served, because the administrative processing was then disproportionate to the turnover. This has changed with the advent of the digital channel.
From an annual survey among Railpro online customers, 93% indicate that they are very satisfied with the webshop. 9 out of 10 customers use the webshop to consult the product information and more than 90% can find what they were looking for.
The webshop offers real-time insight into the product stock per warehouse. This way the customer knows immediately what is in stock, so that they can collect the products from the nearest warehouse.
With its extensive role and rights structure, voestalpine Track Solutions offers its customers full control over the configuration of user roles, with which product ranges and budgets are defined at the user level under the supervision of a supervisor.
Railpro online should become a channel for customers, partners and suppliers. The first step in the customer journey must always run through the online channel. Whether it concerns the placing of a simple order with the associated order statuses or the registration of returns, to complex issues such as reserving and ordering trains or the custom configuration of rails is possible.
Railpro.online will be available in more languages.
Requesting quotes will also be available in the online environment.
voestalpine wants to accommodate contracts with customers who have long-term tenders in the webshop.
There will be an EDI project for large customers where the webshop must be supported for product information and OCI.