We don't need to explain that the sports industry is one of the most competitive and intense in the world. Distributors, manufacturers and sports clubs are increasingly using newer and innovative technologies to reach the target audience. Which is not surprising, because the most popular goods and services bought online in Europe were clothing and sports equipment. What challenges do you face when you start using sports eCommerce?
The reasons why more and more sports brands are using eCommerce, has to do with the independence of third parties. Where they used to depend on a reseller, they can now deliver directly to the customer (D2C). That works out well, because about 35% of millennials indicate that they are more likely to buy from a brand manufacturer's webshop than from another party. But the competition is fierce, because more and more sports stores are also combining the physical store with the online variant. After all, a physical store has to deal with limited stock, while an online shop can offer large stocks and a wider range. It is also easier to change product details, updates and other data online in real time. In this way, the visitor always benefits from the correct product information, which ensures even more satisfied customers.
In the age of eCommerce, saying that you fear channel conflict is as futile as protesting that you fear competition – both are unavoidable, and both need to be tackled head-on.
Read the blogHow can you as a (brand) manufacturer start successfully on marketplaces and how does this relate to your current B2B customers? In this blog we discuss the possibilities of a marketplace and how you can use it as a manufacturer.
Read the blogWith headless eCommerce, the frontend of the webshop is separated from the backend. This provides flexibility and speed in the development and further development of your online sales channel. It is not suitable for everyone. Read more about it in the whitepaper.
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