We don't need to explain that the sports industry is one of the most competitive and intense in the world. Distributors, manufacturers and sports clubs are increasingly using newer and innovative technologies to reach the target audience. Which is not surprising, because the most popular goods and services bought online in Europe were clothing and sports equipment. What challenges do you face when you start using sports eCommerce?
The reasons why more and more sports brands are using eCommerce, has to do with the independence of third parties. Where they used to depend on a reseller, they can now deliver directly to the customer (D2C). That works out well, because about 35% of millennials indicate that they are more likely to buy from a brand manufacturer's webshop than from another party. But the competition is fierce, because more and more sports stores are also combining the physical store with the online variant. After all, a physical store has to deal with limited stock, while an online shop can offer large stocks and a wider range. It is also easier to change product details, updates and other data online in real time. In this way, the visitor always benefits from the correct product information, which ensures even more satisfied customers.
Benefits of the CloudSuite eCommerce platform:
If you work with different product groups for different target groups, a multishop solution is a good move. This allows you to personalize multiple webshops with unique content and their own appearance, simply from one central platform. A good solution for those who sell to both B2B and B2C.
Let B2B dealers or retailers in the webshop easily switch to a B2C mode. For example, they can show their customers products, data and consumer prices online in their own physical store.
Everyone wants something special. Especially if you can configure it yourself. This feature is a perfect solution for products that are custom produced and delivered. For example, let customers configure their own sports bike for which they can put together the saddle, wheels and color.
Let customers use the alt+tab key combination to quickly place an order in multiple colors and sizes with the speed order functionality. They can also upload a file with article numbers and quantities. Convenience serves people: it will certainly improve customer satisfaction.
There is nothing more annoying than ordering a product and having to calculate how much tax is on it, or how much the shipment will cost. With the cross border functionality you offer foreign customers the same experience that they are used to with web shops in their own country. Show the correct VAT rates, show country-specific delivery options and provide information in your own language.
The attention of a visitor is lost when the webshop does not immediately respond to a search query or returns incorrect results. The CloudSuite eCommerce platform has special search & filter functions that help the visitor search for product features, blogs and inspirational content.
By showing visual or textual highlights on the product list page (PLP), a visitor in the webshop can easily find the product that suits their needs. This shortens the search process and improves the visitor's shopping experience.
With a pre-order shop, visitors can pre-order items that are still in production or that will only be delivered after a certain date. For example, they can order the fall collection or register for a highly sought-after limited edition.