A large part of consumer spending consists of the sale of fast moving consumer goods, or FMCG products. But as far as FMCG eCommerce is concerned, there is still a lot of ground to gain. If this industry has such a large share of all spending, why isn't it traded online? Time to get up and invest in FMCG eCommerce.
Where other industries are making significant progress online, FMCG eCommerce still seems an odd one out. This may have to do with continuously changing customer demands or emerging trends. After all, customers look beyond just the price. They want a company to respond to their demand: they expect a good deal, on a channel of their choice. This means that large parties, for example, are already using online marketplaces and direct-to-consumer (D2C) strategies. This not only requires flexibility from the company, but also requires an agile policy. By omitting the middleman, the organization must accurately keep inventory and manage logistics shipping. It is a challenge, but it also offers enormous opportunities for the FMCG sector.
Advantages of the CloudSuite eCommerce platform:
Quickly and easily bring all kinds of product groups to the attention of different target groups. With multishop eCommerce you personalize webshops with unique content and your own look. You can easily manage this from one centraal platform. An ideal split is, for example, to set up special webshops for B2B and B2C.
The CloudSuite platform easily integrates with online marketplaces such as Google, Amazon or Bol.com. Thanks to this marketplace integration you expand the reach and sales channels of your brand, resulting in more sales.
Especially B2B customers want to be able to quickly place an order. Therefore, offer customers the opportunity to create order lists. With this they can quickly and easily make a repeat purchase or compile a wish list.
Give foreign customers the experience they are used to with webshops in their own country. Offer products with different VAT rates and currencies and show delivery options applicable for that country.
Customers drop out if they don't find the right product quickly enough. For that reason, the CloudSuite eCommerce platform offers special search & filter functions with which the visitor can search for product features, blogs and inspiring content.
People like convenience. Therefore, let customers place an order by means of the speed order functionality. This can be done very easily by means of the alt + tab key combination or by uploading a file with article numbers and quantities.
With featured highlights, a visitor in the webshop can quickly find the right product that suits his or her wishes. It provides direct insight into the most important properties of a product.
Placing an order is made easy by the barcode scanner functionality. This allows customers to place an order offline by scanning barcodes from their own warehouse.
Thanks to an integration with a product information feed, you can automatically display extensive product information in your webshop. In this way, the visitor can make a correct decision which product he / she wants to order.
Because we have fully integrated the CloudSuite platform with our ERP system via API, we see a decrease in both data management activities and the number of support requests and we handle a substantially higher volume of orders with fewer employees than before.
In this whitepaper we share the arguments why an omnichannel strategy is also suitable for B2B and the steps for implementation in the organization.Download de whitepaper
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Advanced, data-driven technologies and practices make it easier than ever to reach and serve customers where, when and how they want. Some practical examples of well-applied personalization in B2B eCommerce.Lees het blog