The demand for eCommerce solutions in the B2B space is growing enormously. To remain competitive, manufacturers, wholesalers, distributors and retailers have to follow in the footsteps of B2C and offer a multi-channel transactional experience that is at once efficient and engaging. This is not an easy task.
B2B is a completely different world than B2C: relationships are long term and extensive agreements on price and delivery differ from customer to customer. Yet organizations must take this digitization step, because B2B companies that do not do this quickly become obsolete and cannot survive in the long run.
B2C eCommerce is the business model with direct transactions to the consumer.
The worlds of B2B eCommerce and B2C eCommerce are getting closer and closer when it comes to the shopping experience. B2B buyers are also regular customers in their spare time and are used to the convenience, personalization and design features of B2C. They also want to see that on the eCommerce platform where they do business.
There are many features to consider when developing an ecommerce platform for your online store. The list below focuses on the main differences between B2B and B2C.
The Platform works with prices and product ranges that are specific for each B2B customer, before and after login.
Serving foreign channels and business customers is fully supported. This naturally includes options for multiple languages, currencies and VAT regimes.
One environment that effortlessly supports multiple webshops for different target groups. Combine B2B and B2C sales and provide your partners with an extra sales channel via white-label shops.
Customers can order quickly from their own order lists. Using drag & drop functionality, you can adjust the product sequence.
Make repeat purchases quickly and easily from the order history.
Expand your sales channels by using available product feeds for external marketplaces such as Amazon and eBay.com.
The eCommerce platform has multiple roles, superusers, supervisors, internal users and users. For example, the superuser can maintain users and workflow on behalf of the customer or customer group via My account.
B2B customers can choose between online payment and the more traditional option of paying on account. Also, CloudSuite can be linked with the payment platform OneLinq, making it possible for the customer to issue a direct debit authorisation.
Through OCI-punchout and OCI-punchin, your customers can log into the webshop from their internal business system to create purchase orders directly, which are synchronized with the ERP system.
Sales center enables your sales and customer service employees to carry out order entry via the CloudSuite shop interface.
To make your eCommerce platform a success it has to be seamlessly integrated with the backbone of your business: ERP system. Your platform and your business processes have to speak as one, and ERP integration delivers a continuous exchange of critical data such as customer and product information, price agreements, stock levels and delivery times. Below is a selection of the most well-known ERP systems we work with. Is your ERP system not listed? Integrating you existing systems is no problem for us at all. We would be happy to look at the possibilities that exist and how we can optimise the online execution of your business process.