B2B eCommerce is the business model for online sales transactions between two companies. The demand for e-commerce solutions in the B2B market is growing enormously. Manufacturers, wholesalers, distributors and retailers are following in the footsteps of B2C. That means a switch from what often means little more than an online order form to an intuitive and flexible multi-channel e-commerce platform. That is not easy.
B2B is a completely different world than B2C: relationships are long term and extensive agreements about price and delivery differ from customer to customer. Nevertheless, organizations must take this digitization step, because B2B companies that do not do this quickly become obsolete and will no longer make it in the long run.
B2C eCommerce is the direct-to-consumer business model.
The worlds of B2B eCommerce and B2C eCommerce are getting closer when it comes to the shopping experience. B2B buyers are also regular customers in their spare time and are used to the convenience, personalization and design features of B2C. So they also want to see that on the eCommerce platform where they do business.
There are many features to consider when developing an eCommerce platform for your online store. The list below focuses on the main differences between B2B and B2C.
Working with customer specific prices and product ranges for your B2B customers, before and after login.
Serving foreign channels and business customers is fully supported. Of course with options for multiple languages, currencies and VAT regimes.
One environment, easily multiple webshops for different target groups. Combine B2B and B2C sales and provide your partners with an extra sales channel via white label shops.
Customers can order quickly through their own order lists. The order list can be adjusted in sequence using drag & drop functionality.
Quickly and easily order repeat purchases from the order history.
Expand your sales channels by using available product feeds for external marketplaces such as Amazon and Bol.com
The eCommerce platform has multiple roles, superusers, supervisors, internal users and users. For example, the superuser can maintain users and workflow on behalf of the customer or customer group via My account.
In addition to invoice, B2B customers can also optionally pay online. Furthermore, an integration with OneLinq is available, which makes it possible for the customer to issue an authorization for direct debit.
Buyers can log into the web shop from their own business system using OCI punchout and OCI punchin to directly create purchase orders, which are synchronized with the ERP system.
Sales Center enables your sales people and customer service employees to perform order entry through CloudSuite's shop interface.
In fact, everything revolves around a good integration with your ERP system, the backbone of the organization. Your eCommerce platform and your business processes must function as a twin. For example, important data is exchanged seamlessly and continuously, such as customer and product information, price agreements, stocks and delivery times. On the image you will find the most well known ERP systems that we work with. Is your ERP system not listed? A link with your existing systems is no problem for us. We are happy to look at the possibilities with you and how we can optimize your business process online.