B2B eCommerce is the business model for online sales transactions between two companies. The demand for e-commerce solutions in the B2B market is growing enormously. Manufacturers, wholesalers, distributors and retailers are following in the footsteps of B2C. That means a switch from what often means little more than an online order form to an intuitive and flexible multi-channel e-commerce platform. That is not easy.
B2B is a completely different world than B2C: relationships are long term and extensive agreements about price and delivery differ from customer to customer. Nevertheless, organizations must take this digitization step, because B2B companies that do not do this quickly become obsolete and will no longer make it in the long run.
B2C eCommerce is the direct-to-consumer business model.
The worlds of B2B eCommerce and B2C eCommerce are getting closer when it comes to the shopping experience. B2B buyers are also regular customers in their spare time and are used to the convenience, personalization and design features of B2C. So they also want to see that on the eCommerce platform where they do business.
There are many features to consider when developing an eCommerce platform for your online store. The list below focuses on the main differences between B2B and B2C.
Van Gelder groente & fruit is growing rapidly and therefore requires a B2B eCommerce platform that is continuously developed.
B2B eCommerce trends 2024 for wholesalers and brands
In fact, everything revolves around a good integration with your ERP system, the backbone of the organization. Your eCommerce platform and your business processes must function as a twin. For example, important data is exchanged seamlessly and continuously, such as customer and product information, price agreements, stocks and delivery times. On the image you will find the most well known ERP systems that we work with. Is your ERP system not listed? A link with your existing systems is no problem for us. We are happy to look at the possibilities with you and how we can optimize your business process online.
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