Consumers will no longer eat more in the coming years, but they will eat differently. Nowadays, more and more supermarkets are challenging food wholesalers by supplying directly to the business market. So now is the time to meet customer demand.
Thanks to eCommerce for food you as a wholesaler streamline the online sales process, you can expand online sales channels and you stay one step ahead of the competition.
Challenges for wholesalers in food eCommerce:
Foods have a limited shelf life, so a short time-to-market is essential. After all, nobody wants to pay for food and drink that have already passed the expiration date. Therefore, make sure that business processes such as the supply chain and logistics are in order, because a dissatisfied customer will never return.
Showing a picture of a tray of strawberries or a pallet of cans of drinks is not enough to convince the customer. They need fresh produce quickly and expect comprehensive information, comprehensive information, including detailed product images, labels, nutritional values and legal allergens. Therefore, link your external data sources such as GS1 or PS in Foodservice to the CloudSuite platform to correctly display all this information. Displaying products in various forms is also a requirement of the customer. Show on the product detail page whether customers can order it per kilo, crate, bag, box or cut / cut.
End users are becoming increasingly critical about food and they want to be better and more informed. As a producer or wholesaler of food, this is a major challenge - but also a great opportunity - to distinguish yourself in a busy market. For example, make recycling initiatives part of the product information or encourage customers to order per crate, instead of per individual product.
The boundary between B2C and B2B is blurring. Supermarkets are breaching the traditional B2B space by delivering to the business customer. The lack of data and data sharing makes it difficult for wholesalers to predict sales and capacity. With the right eCommerce platform you will gain insight and adaptability to stay on top of blurring.
Consumers want fresh food and prefer local production. By omitting the middleman, wholesalers can increase their margins. But this is not easy. Many B2B operations are set up monolithic to ship large quantities to customers, with an intermediary shipping it back to the end user. In order to fully deploy D2C, the e-commerce platform must therefore be very flexible and accurate in keeping stock and managing logistic shipping.
Customer relationship is key. Customers are not just rationally motivated by the right product at the right price. The content, images and design of the webshop must be inspiring and relevant to a specific customer in a context-driven situation. Not only does a customer expect a consistent story, each individual customer also wants a personal experience with the company. This means a customer environment with data about previous orders, invoices and information about, for example, returns.
Essential features for a rock-solid strategy:
Thanks to a link with the ERP system, the feature delivery and availability scheme allows you to show the correct delivery dates of the ordered products. Simply define the working days and unlimited time slots per day and the system calculates the possible delivery dates of the ordered product. Configure and link different schedules to the customer and determine delivery days. As soon as several products with different delivery dates are ordered, the shopping cart can be grouped by delivery date.
Let customers create order lists for extra convenience and speed for repeat purchases. The order lists for the food sector can also be arranged in order of the refrigerator. For example, a cook can order his required products quickly and easily. In addition, it is possible to compile an order list offline and send it when the connection is restored.
CloudSuite's pricing feature can support all types of pricing requirements, even when you're using extremely complex pricing. The CloudSuite platform retrieves the prices in real time from the ERP system and displays them in the webshop. A handy feature, especially when you work with daily prices. After choosing the desired delivery date, customers immediately see the current price of the product.
Sales Center is a powerful feature that helps the sales department quickly enter and manage orders for customers. All search and product information is available offline and shows exactly the same as the customer experiences in the webshop. Use the search functions, cost lines, payment options and delivery schedules for fast and qualitative order processing.
The food sector is all about experience and inspiration. Thanks to CloudSuite's advanced CMS, you can create the most unique landing pages and blogs to inform and inspire customers. On the blog page, use the combination with eCommerce to showcase products. Let the customer order the product directly or put it on the order list.
You can use multishop eCommerce to bring different product groups to the attention of multiple target groups. Personalize each webshop with unique content and its own look and feel, but all from one central platform. There are various options, such as webshops for: B2C, B2B, reseller or pre-orders.
The CloudSuite platform can receive orders from different channels such as webshops and purchasing systems. Let buyers benefit from the flexibility and direct them directly from their system to the webshop to order. Instead of going to the checkout, the webshop sends all information to the purchasing system. This contains product and price information, including delivery dates.
How B2B food should digitize wholesalers and producers to protect their market share and take advantage of growth opportunities within the sector.Download whitepaper