eCommerce for Food with CloudSuite

Developments in the food market

Consumers will no longer eat more in the coming years, but they will eat differently. Nowadays, more and more supermarkets are challenging food wholesalers by supplying directly to the business market. So now is the time to meet customer demand.

Thanks to eCommerce for food you as a wholesaler streamline the online sales process, you can expand online sales channels and you stay one step ahead of the competition.

Those who are not agile will be dethroned

Challenges for wholesalers in food eCommerce:

Short time to market

Foods have a limited shelf life, so a short time to market is essential. After all, no one wants to pay for food and drinks that have already passed their expiration date. Therefore, make sure that business processes such as the supply chain and logistics are in order, because a dissatisfied customer will never come back.

Blurring

The boundary between B2C and B2B is fading. Supermarkets infringe on the traditional B2B area by supplying the business customer. With the right eCommerce platform you gain insight and adaptability to stay ahead of blurring.

Sustainability

End users are becoming increasingly critical about food and they want to be better and more informed. As a producer or wholesaler of food, this is a great opportunity to distinguish yourself in a busy market. For example, make recycling initiatives part of the product information or encourage customers to order per crate, instead of per individual product.

Extensive product information

Showing an image of a container of strawberries or a pallet with cans of drink is not enough to convince the customer. They need fresh products quickly and expect extensive product information. Therefore integrate your external data sources such as GS1 or PS in Foodservice to the CloudSuite platform.

Direct to consumer (D2C)

By eliminating the middleman, wholesalers can increase their margins. But this is not easy. To fully deploy D2C, the eCommerce platform must be very flexible and accurate in the tracking of stocks and managing shipping logistics.

Personalization

Customer relationship is key. The content, images and design of the webshop must be inspiring and relevant for a specific customer. Each individual customer expects a personal experience with the company. That means a customer environment with data about previous orders, invoices and information about, for example, returns.

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Food wholesaler Van Gelder explains

Organizations in food that already work successfully with CloudSuite

The CloudSuite platform makes eCommerce for food succesful

Order and delivery times

Thanks to an integration with the ERP system, the feature delivery and availability scheme allows you to show the correct delivery dates of the ordered products. Simply define the working days and unlimited time slots per day and the system calculates the possible delivery dates of the ordered product. Configure and link different schedules to the customer and determine delivery days. As soon as several products with different delivery dates are ordered, the shopping cart can be grouped by delivery date.

Order lists

Let customers create order lists for extra convenience and speed for repeat purchases. The order lists for the food sector can also be arranged in order of the refrigerator. For example, a cook can order his required products quickly and easily. In addition, it is possible to compile an order list offline and send it when the connection is restored.

Complex price structures

CloudSuite's pricing feature can support all types of pricing requirements, even when you're using extremely complex pricing. The CloudSuite platform retrieves the prices in real time from the ERP system and displays them in the webshop. A handy feature, especially when you work with daily prices. After choosing the desired delivery date, customers immediately see the current price of the product.

Sales Center

Sales Center is a powerful feature that helps the sales department quickly enter and manage orders for customers. All search and product information is available offline and shows exactly the same as the customer experiences in the webshop. Use the search functions, cost lines, payment options and delivery schedules for fast and qualitative order processing.

Inspiration & ease of ordering

The food sector is all about experience and inspiration. Thanks to CloudSuite's advanced CMS, you can create the most unique landing pages and blogs to inform and inspire customers. On the blog page, use the combination with eCommerce to showcase products. Let the customer order the product directly or put it on the order list.

Multishop

You can use multishop eCommerce to bring different product groups to the attention of multiple target groups. Personalize each webshop with unique content and its own look and feel, but all from one central platform. There are various options, such as webshops for: B2C, B2B, reseller or pre-orders.

OCI

The CloudSuite platform can receive orders from different channels such as webshops and purchasing systems. Let buyers benefit from the flexibility and direct them directly from their system to the webshop to order. Instead of going to the checkout, the webshop sends all information to the purchasing system. This contains product and price information, including delivery dates.

Integrations with marketplaces

Seamlessly integrate the CloudSuite platform with online marketplaces like Google, Amazon or Bol.com. This integration ensures that the webshop works optimally, efficiently and as a whole with your IT landscape.

eCommerce inspiration for organizations in food

Blog

With 3 tips more grip on the changing B2B food market

Let's start with good news: the food market is currently number 1 when it comes to growth in eCommerce! Now this concerns both the B2C and B2B food companies, but this is still an interesting development.

Read the blog

Whitepapers

How to take a bigger bite out of the B2B eCommerce food market?

Consumers in developed economies will not eat more, but very differently in the next ten years. The market is hungry for change, and this presents a huge growth opportunity for the B2B food sector.

Download the whitepaper

Klanten

Customer case in the spotlight: Bieze Food Group

Bieze Food Group has been looking for a new eCommerce platform, because all underlying companies had their own solution. This made manageability complex. They found a suitable solution in CloudSuite.

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