The Bieze Food Group is part of the Wernsing Food Family. A German family business and owner of 95 BVs that are active in the production and distribution of fresh products with retail markets, supermarkets in Europe, the foodservice market (Sligro, Hanos & Makro) and the fresh specialists like the butcher's shop, bakery and caterer.
Bieze Food Group has been looking for a new eCommerce platform, because all underlying companies had their own solution. This made manageability complex. Important aspects in the search for a new future-oriented eCommerce platform were:
All companies that are part of the Wernsing Food Family have a website and webshop. In this way they can indirectly supply the range to the food professional.
The international platform QSTA has been launched to deliver directly to the food professional. The range of all companies is made available here, supplemented with ranges from third parties.
Bieze Food Group uses a number of interesting features of the CloudSuite eCommerce platform:
Within the CloudSuite platform, Bieze Food Group works with transfer orders. With this, the platform passes the orders directly to wholesalers who take care of the delivery of the order.
QSTA acts as a trade platform in the food world. A good example of this is Wholey company, a German producer of breakfast products that has given the distribution rights to QSTA to supply directly to the food professionals. What is unique here is that the accumulated visitor data is returned to the producer so that they have an exact insight into the market potential of the products.
Bieze Food Group now has one central CMS system, where content (text and image) is stored in a uniform way. This makes it easy to share the content across the different platforms. It can also be exchanged with social media channels, which gives a huge efficiency advantage.
The customers who use the QSTA platform react very positively. On the one hand, because the platform is increasingly easy to find in Google. On the other hand, because they appreciate the richness of the content. both on product level all specifications available conditions can be requested in real time In addition, inspiring content is available in which the application of the products is described in recipes and tips.
International rollout in which all companies of the Wernsing Food Family group use the same infrastructure and QSTA wants to further serve the countries around the Netherlands. For this, the support of multiple currencies and languages is very important.
Personalization for the visitors on the platform, by automatically profiling visitors at a detailed level and offering content individually. As an example: a butcher would like to see different content than a baker who visits the platform.