The needs of customers are changing. They want an on-demand experience, where they view products and ask questions when it suits them, on a channel of their choice. They expect brand consistency and a shopping experience that is the same everywhere. Omnichannel eCommerce responds to this. It is a combination of targeted touchpoints and centralized channels. The information that the customer sees, connects everywhere; from webshop to mobile phone and from email to store. An omnichannel strategy is not about the product or service, but the customer.
Something out of stock in the physical store? Let customers order it online from the store via an order kiosk. It is an extension of the store with which the customer can search for an article and read all associated product information. Products can be ordered in the desired color or size and can be paid immediately, put on account or delivered free of charge at home. Read how Paardekooper does this.
Goossens placed several computers in the store on which the customer can configure a chair, sofa and boxspring. This is a handy option when not all variants (version, color, material) are present in the store. On these screens, the customer has the option to search, configure and or order products.
The same idea as an order kiosk or control panel: the QR code. Link a QR code to products and send customers to the relevant product on the online platform after activating the code. Here the customer has real-time insight into the different versions and variants, including the option of ordering the product online.
As a wholesaler and supplier of party supplies, Folat was looking for a solution with which customers could order products quickly. Customers can now scan the barcode with their mobile phone, walk through the range shown and fill their online shopping cart. This way, they can purchase products anytime, anywhere, even when they are at a trade fair or when they come by on location.
Goossens customers often start their search online. They orient themselves on a product and compare it in the webshop. But because the customer likes to try out the sofa, chair or boxspring first, the purchase takes place in the store. Goossens therefore on the webshop shows which stores have the products present in the showroom.
For a customer, the range of products can be overwhelming. The wishlist offers a solution to help the target group with selecting and finding products. Customers can make a wishlist online and take it to the store to see the products in real life. Even products composed with the configurator are on the wishlist. Charlie Temple uses the wishlist functionality for example.
Do you want to give your visitors a smooth B2B shopping experience? How do you make sure that all your sales channels work in harmony? In this whitepaper, we look at why an omnichannel is suitable for B2B and analyse the steps needed to make such a strategy happen.