Focus on customer convenience: from fitting your glasses online to configuring your glasses.
Charlie Temple is an online eyewear supplier. Their vision is that buying glasses should be fun & easy and that everyone should be able to buy the best quality glasses without spending a fortune.
They design the glasses themselves, the production is done by a carefully selected manufacturer and they polish the glasses in their own glass studio in Rotterdam. This way they have control over quality and price.
Charlie Temple uses many features of the CloudSuite platform. The most important ones are listed below:
Charlie Temple previously ran on Magento 1.9. They ran into limitations, which prompted them to look for a new eCommerce platform. This had to meet a number of criteria:
After extensive consideration of platforms, they chose CloudSuite. The biggest advantages for Charlie Temple are the stability of the platform, the improved speed of the webshop and the ease of doing business with one party.
Buying glasses is subject to advice, both in a physical store and online. That is why Charlie Temple offers a lot of advisory and inspiring content in the webshop in addition to products. This is made easy for them with the built-in CMS.
Glasses are a complex product with which you can configure many things. You have to deal with eye strengths, cylinders, shafts, glass types and different options. The product configurator of the CloudSuite platform is the ideal solution to offer the online visitor an optimal shopping experience.
With glasses you often want to see how they fit your face. The shape of your face and personal taste play a role in this. With the virtual fitting room you can easily fit all Charlie Temple glasses online! And if you still want to try on at home, Charlie Temple offers the service of a fitting package.
“We get a lot of positive reactions about the things that really make us distinctive, such as the virtual fitting room. You notice that customers see this as something unique and this clears an important doubt in the orientation process.”
Jan Cortenbach | eCommerce Director Charlie Temple
Charlie Temple has great plans for the future to further simplify the online ordering process for glasses. In the end, ordering prescription glasses should be as easy as ordering a new phone. To achieve this, they themselves take control of the front-end based on the Headless architecture of the CloudSuite platform.
Charlie Temple also wants to expand internationally. They already serve 4 countries in 3 languages. In the coming years they will add new countries and languages to the existing webshop.