Beko Groothandel

The wholesale partner for bakers, pastry chefs, and chocolatiers since 1964, with 5 distribution centers across the Netherlands and Belgium.

Beko Groothandel: Digitalization for bakers, pastry chefs, and chocolatiers

Beko Groothandel is the partner for bakers, pastry chefs, and chocolatiers. With an assortment of over ten thousand products – from high-quality raw materials to professional tools – Beko Groothandel provides its customers weekly with everything they need. Digitalization plays a key role in Beko Groothandel's strategy, with a strong focus on making online ordering as convenient as possible for customers.

With a modern and efficient online ordering environment, Beko Groothandel ensures that customers have easy access to the full assortment and can place their orders smoothly and in their own way. This way, Beko Groothandel remains not only relevant but also a frontrunner in the industry.

The main challenges

To make this digital step a success, Beko Groothandel faced several important challenges. These were crucial in determining the choice and design of the new platform:

A modern webshop:

the transition from a simple ordering site to a future-proof eCommerce platform. Vragen aan ChatGPT

User-friendliness:

a fresh, recognizable look and intuitive navigation for the customer.

Industry-specific functionality:

responding to the unique needs of bakers, pastry chefs, and chocolatiers.

Digitization of the ordering process

With CloudSuite, Beko Groothandel took a major step in the digitization of the ordering process. Today, 85 to 90% of all orders are placed online, marking an important shift from offline to digital.

Thanks to the new design – with products at the center – customers recognize themselves in the webshop and experience the ordering process as simple and transparent.

The goal? To create an ordering experience that feels just as professional and crafted as the products their customers work with every day.

Ambitions of Beko Groothandel

Optimization of the backend

In the future Beko Groothandel aims to critically review the setup of the platform and optimize behind-the-scenes processes. This should lead to greater efficiency and improved support for internal workflows.

Further personalization of the customer experience

Beko Groothandel wants to make the webshop align even more closely with the specific needs of different customer groups. This includes features like personalized dashboards, order history, and tailored recommendations.