The challenges of D2C eCommerce
Direct-to-Consumer (D2C) eCommerce offers you the opportunity to connect directly with your customers, but it also brings some significant challenges:
Storage, shipping, and returns require strong logistics.
Direct customer contact demands solid customer service and more investment.
Without retailers, you're responsible for customer acquisition and branding.
Direct sales can cause price conflicts with channels.
A strong D2C strategy requires a robust eCommerce platform and CRM.