In the past, B2B companies only sold to one target group: the business market. Over the years, technology improves and distances get smaller. And so today we can go more than one traditional route: it's getting easier to skip middlemen. Increasingly, B2B companies are deploying direct-to-consumer eCommerce. Direct-to-consumer (D2C or DTC) means selling directly from the (brand) manufacturer to the consumer, without using a retailer, wholesaler or other point of sale. Not only does D2C strategy reduce supply chain problems, it also improves your customers' brand loyalty. It also increases margins, because you eliminate intermediary(s) from the chain. Reason enough to delve into this model.
eCommerce is moving fast. Boundaries are blurring and customers can purchase from anywhere in the world, right from their own home or office. Where before the wholesaler, distributor or trader were part of the process, you skip these intermediaries with D2C eCommerce. This results in significant savings for both you and the customer. By the way, don't jump straight into the air: an intermediary sounds superfluous, but it doesn't have to be. They perform essential actions to get your product to the customer. Think of storage, logistics, marketing, customer service, etc. If you decide to use the D2C model, these tasks will also become part of your strategy.