The cradle of floor solution specialist GJ Floors lies in carpet and artificial grass. In 2007 they started selling red carpets. The range has now been expanded considerably to meet the wishes of the business and private customer. From artificial grass to playgrounds and from exhibition carpet to barrier posts, GJ Floors offers it all through the webshops rodelopers.com and grasexpert.com. And if the product you are looking for is not available in the webshops, they will help you by telephone, chat, email or from a consultation on location. In short, GJ Floors relieves the customer with an omnichannel approach.
GJ Floors used Magento 1 which went end-of-life on June 1, 2020. This was a good opportunity to orientate for a new future proof eCommerce platform. Important features that the new platform should have were scalability, the ability to manage multiple shops from one environment and functionality for GJ Floors' international ambitions.
To choose the right eCommerce platform, GJ Floors compared multiple platforms with each other and also considered switching to Magento 2. That CloudSuite makes it possible to manage both B2B and B2C webshops from one environment, monthly product releases for all customers and that it is easy to add new webshops, were convincing reasons for GJ Floors to choose the CloudSuite platform.
GJ Floors uses interesting features of the CloudSuite platform. Some explained:
Both on the product list page (PLP) and product detail page (PDP) you as a visitor can see at a glance the most important product properties to make a choice which products you want to view and / or buy. You can use this textually but also visually. GJ Floors uses featured highlights visually to show the product properties “softness” and “authenticity” for synthetic grass, for example.
With the “Dimension Product” feature, GJ Floors offers the possibility to order carpets, red carpets and artificial grass by length. The visitor enters a length in decimals and the webshop automatically calculates the area. The visitor then places the order in the shopping cart and it can be paid for.
Based on the entered length of a product, the webshop shows the correct amount of cross-sell products. At grasexpert.com it concerns, for example, artificial grass hooks, self-adhesive tape and pressure distribution cloth. The visitor can place this in the shopping cart from the PDP in one go. On one hand, this is very user-friendly and thus contributes to an optimal shopping experience. On the other hand, it increases the turnover per order.
GJ Floors levert meerdere producten in rollen van 4 meter breed. Hierdoor kunnen zij van een beperkt aantal vervoerders gebruik maken. Wanneer de klant een bestelling plaatst, voert hij / zij een postcode in. Vervolgens kan alleen een leverdatum gekozen worden die overeenkomst met de leveringdagen van de vervoerders in dat specifieke postcodegebied.
GJ Floors uses the integrations below with the CloudSuite platform.
GJ Floors has great plans for the future. For example, they want to make the existing webshops available in additional languages to serve more international customers. Further development and optimization for the customer are key for GJ Floors.