Van der Logt | Four webshops from the same back-end

About Van der Logt Group

Van der Logt Group is an expert in consumables for offices, retail stores, and the hospitality industry. The company was founded in 2004 by Marcel van der Logt, who initially focused on the sale of cash register rolls. Since then, the product range has expanded significantly and is now divided into three categories: paper & packaging, safety, hygiene & cleaning, and business & consumer goods.

Several companies operate within Van der Logt Group, including Office Palace, Focus Green, and Sign Display Store. Each of these companies has its own webshop. Additionally, Vadelo operates with its own corporate website and an ordering portal. All these platforms are supported by CloudSuite, enabling them to function smoothly and efficiently.

The solution for speed, scalability, and management

Before Van der Logt transitioned to CloudSuite, all webshops were running on a different platform. This led to several challenges, such as a slow webshop, issues during high traffic volumes, and long lead times for resolving bugs. As Van der Logt increasingly focused on digitalization, having a well-functioning webshop became ever more critical.

After thorough research, the choice fell on CloudSuite, which instilled confidence with its personal approach, clear methodology, and transparency regarding customer experiences. Moreover, CloudSuite offers the flexibility to grow alongside Van der Logt's ambitions. The platform effortlessly handles both high traffic and a large product assortment. Additionally, CloudSuite provides the capability to easily manage the webshops from a single environment.

Improved performance and customer experience after migration

Since the transition to the CloudSuite platform, the webshop has seen significant improvements in performance. Pages and prices now load faster, enhancing the overall shopping experience.

In addition, the webshop offers extra functionalities, such as expanded options for personal accounts. The familiar look & feel of the site has been intentionally preserved, ensuring that customers continue to feel at home in a recognizable and user-friendly environment.

Cross-and-upsell in the spotlight

This is one of the most frequently used features at Van der Logt. It offers an effective way to highlight the diversity of the product range in various ways and helps customers discover relevant products.

The cross-sell and upsell functionality is fully customizable, allowing Van der Logt to tailor recommendations based on customer behavior, previous purchases, and product affinities. This personalization ensures that the suggested products are always relevant, increasing the likelihood of conversion. Additionally, dynamic rules can be applied, such as discounts on bundled products or the promotion of seasonal items.

Future plans: positioning, scaling up and expanding