The customer experience is essential to the success of your organization. Satisfied customers equal repeat customers and referrals. Whether it's a B2C or B2B organization, it's important to provide customers with the right product information when they need it. Offer several standard fields for product descriptions that can be expanded as desired with attributes.
For each product you have the option to offer products as an upsell or cross-sell on the product detail page. These products are presented as comparable or more valuable alternatives to the chosen product. You can also offer second chances.
The platform also offers advanced options for ordering customized products. This can be done with a product configurator with which the visitor puts together the product step by step.
Optimize your product range for optimal findability in Google. This ensures more traffic and higher conversion on your webshop. It is important to provide products with clear names, descriptions and specifications with the necessary translations for any multilingual webshops. The PIM solution also offers a digital image bank that optimizes product images for fast page speed.
To manage product data, CloudSuite offers a wide variety of catalog types and related features. For example, you can create a catalog for a group of customers, a specific customer or a specific industry.
CloudSuite supports as many variants as you need and offers various functions in the webshop to improve the user experience with regard to searching, filtering and displaying products.
Filtering is possible based on the available features (multiselect), category navigation and tags. For large catalogs you can use guided navigation (faceted search). This contributes to a pleasant shopping experience for your customer.
Tags offer endless possibilities and creative solutions in the CloudSuite platform. By adding a tag (keyword) to a product, visitors can quickly find relevant products based on the tag.
You can determine for each product which characteristics you want to specify. Think of allergens, dimensions, materials and other information. This offers the visitor the opportunity to filter on these characteristics.
You use this function for "Other people also bought" or "You may also be interested in". CloudSuite shows the cross & upsell products in the shopping cart and on the product detail page. A must have to increase your order value.
With products such as carpeting, artificial grass or wallpaper, you always need additional products for attachment. Think, for example, of glue (band) or grit sand. You can set these types of products as additional products.
A nice development in the current time is the increasing focus on sustainability. CloudSuite offers the possibility to offer returned products as second chances at a reduced rate in the webshop.
When a certain product is out of the assortment, you can set an alternative product. This way you ensure that the customer journey can always lead to conversion and that the visitor does not look for a competitor.
Make it possible to step by step put together a complex product consisting of different attributes, parts or options. Think, for example, of putting together a bicycle or bed.
You can let visitors order products per m2. This allows the customer to order exactly what he needs and you offer a sustainable ordering method with the lowest possible waste.
Create unique meta descriptions & titles for products. This improves the findability of the webshop and the products. The result is better visibility.
The PIM system makes it possible to formulate product data in multiple languages. You manage this data centrally in one place and can be used in all connected webshops.
Each product and each product category can have an unlimited number of assets, which you can publish in the webshop. Think of a manual in PDF format or a product image.
CloudSuite can provide a product data feed. The feed is available in Google Shopping XML format and can be used with third-party marketplaces or feed management solutions such as Channable or Channel Engine .
Thanks to Cloudsuite we have an eCommerce platform with which we can facilitate the entire customer journey. Prospects and customers will see different content that can be steered towards different conversion objectives. At the same time, each user gets to see customer specific information about assortment, delivery dates, availability and prices without this being at the expense of performance.
Robin Rietdijk
Marketer
Van Gelder groente & fruit
EN
Nederlands 