eCcommerce for brand manufacturers

The eCommerce platform that increases brand experience.

The position of brand manufacturers

Brand manufacturers are dealing with a rapidly changing world. There are more and more options besides sales via traditional sales channels. Think of new business models, different marketplaces and internationalization.

With the use of an eCommerce platform you increase sales by identifying new markets and expanding the current product lines. You also have direct access to your customer, which helps increasing profit margins.

The customer expects instant shopping and the best service. How do you organize an organization and associated distribution channels? And how do you ensure that your brand(s) are optimally visible?

Goal manufacturer

Direct access to the consumer
Serve multiple sales channels
Access full range
Inspire and inform end users (B2B and/or B2C)
Optimum service to resellers (B2R)
International scalability
React quickly to new trends
Increase brand awareness
Focus on customer orientation
Up-to-date with the latest techniques and functionalities

How to solve?

Scalable eCommerce solution
Central content strategy (PIM and CMS)
Easily start new shops (brand shops, country shops, reseller shops)
Be able to sell assortment via marketplaces
Built out-of-the-box for B2B needs
ERP system optimally linked
Full flexibility with API driven eCommerce
A platform with demonstrable customer cases

Strengthen your customer's brand experience with eCommerce

Establishing a brand is one thing, but giving it your own experience is a profession in its own right. With your own webshop for your brand, you have full control over the image you want to have towards your target group(s). This brand experience goes further than implementing the corporate identity in the webshop. Just like the consumer, the business customer expects a personalized shopping experience, an experience, a reason to come back. The CloudSuite eCommerce platform responds to this.

Custom theme for own unique brand appearance
Inspire your customer with attractive blogs
Build confidence in your brand with customer reviews
Provide a personalized and smooth shopping experience
Beloon ambassadeurs van jouw merk met persoonlijke kortingscodes
Optional: headless implementation for maximum freedom

eCommerce functionalities for brand manufacturers

Multishop engine

As a brand manufacturer you want to be able to manage multiple brand shops in a simple way. With a multishop eCommerce platform you bring all brands together in one environment. This is nice for the management and overview of your different shops.

Blogs & Inspiration

With the built-in CMS you can easily create landing pages, news or blog articles, enriched with images or videos. You can use the blogs to combine your product expertise with your product categories. In this way you inspire your visitors and promote sales in your webshop.

Marketing campaigns

With CMS campaign management you can create promotional campaigns well in advance of the start date. You can set the start and end dates, add a color marker to easily find related content and add a description. You can link the campaign to specific content (widgets) or to an entire page.

Cross- en upsell

The eCommerce platform is equipped with rich functionalities to convince your customers to buy better or additional products in which they currently interested. This way you can easily increase your turnover.

B2B and B2C pricing

This functionality is interesting when you work with resellers who place orders or make configurations in the webshop together with the consumer. After logging in to the webshop, the reseller can easily switch on the Consumer Price Mode to view the consumer price.

Flexibility in payment providers

If you have multiple webshops, national or international, you are flexible in connecting different payment providers and the available payment methods . You can configure this per country.

eCommerce inspiration for the brand manufacturer

Blog

How you can start successfully as a manufacturer on B2C marketplaces

The question is how you can successfully start as a (brand) manufacturer on marketplaces and how does this relate to your current B2B customers? In this blog we discuss the possibilities of a marketplace and how you can use it as a manufacturer.

Lees het blog

Whitepapers

How to build a successfull shopping experience?

Do you want your visitors to enjoy purchasing from you? How do you tailor an eCommerce site to the needs of the target audience? Offer the optimal shopping experience for your customers and achieve more revenue and customer loyalty.

Download de whitepaper

Whitepapers

B2B eCommerce trends in 2022

In a world where everything seemed upside down, one thing never changed. If you want to survive in an online environment with cutthroat competition, you have no choice but to respond to trends.