eCcommerce for brand manufacturers
The eCommerce platform that increases brand experience
The position of brand manufacturers
Brand manufacturers are dealing with a rapidly changing world. There are more and more options besides sales via traditional sales channels. Think of new business models, different marketplaces and internationalization.
With the use of an eCommerce platform you increase sales by identifying new markets and expanding the current product lines. You also have direct access to your customer, which helps increasing profit margins.
The customer expects instant shopping and the best service. How do you organize an organization and associated distribution channels? And how do you ensure that your brand(s) are optimally visible?
What does a brand manufacturer want to achieve?
- Direct access to the consumer
- Serve multiple channels (direct, indirect, marketplaces)
- Disclosure of full product range, inspiration and information to end users (B2C and / or B2C)
- Optimal service to resellers (B2R)
- International scalability
- Respond quickly to new trends
- Increase brand awareness
- Customer-oriented focus
- Keeping up to date with the latest techniques and latest features
How do you achieve this?
- Scalable eCommerce solution
- Central content strategy (PIM and CMS)
- Easily start new shops (brand shops, country shops, reseller shops)
- Being able to sell assortment through marketplaces
- Built out of the box for B2B needs
- ERP system optimally linked
- Full flexibility with API-driven eCommerce
- A platform with demonstrable user cases
eCommerce functionalities especially for brand manufacturers
Multi-shop engine
As a brand manufacturer, you want to be able to easily manage multiple brand shops. With a multi-shop eCommerce platform you bring all brands together in one environment.
Blogs & inspiration
With the CloudSuite CMS you can easily create landing pages, news or blog articles, enriched with images or videos that you can share on social media after publication. You can use the blog functionality to combine your product expertise with your product category. This way you inspire your visitors and promote sales in your webshop.
Marketing campaigns
With CMS campaign management you create promotional campaigns well before the start date. You can set the start and end dates, add a color marker to easily find related content and add a description. You can link the campaign to specific content (widgets) or to a full page.
Cross- and upsell
The eCommerce platform is fully equipped with rich functionalities to convince your customers to buy better or additional products in which they are currently interested.
Switch between B2B and B2C prices
This functionality is interesting when you work with retailers who place orders or make configurations in the webshop together with the consumer. After logging into the webshop, the retailer can easily activate the Consumer price mode to show the consumer price instead of the retail price.
Flexibility in payment providers
If you have multiple webshops, national or international, you are flexible in connecting different payment providers and the available payment methods.
A number of brand manufacturers who are already successfully using CloudSuite
A brand manufacturer shares his experience: Secrid
Secrid has been an integral part of your jeans pocket for years. Today, the pocket-sized products are in more than 8,000 selected stores worldwide. With the CloudSuite eCommerce platform, Secrid now has a mobile only B2B eCommerce platform for retail. How they have combined the offline and online world? Our customer shares his story!
How to build a great shopping experience?
Do you want your visitors to enjoy buying from you? How do you tailor an e-commerce site to the needs of your target group(s)? The steps outlined in this whitepaper will help you build the optimal shopping experience for your customers. The result? More revenue and greater customer loyalty.
