The online home & garden market is growing faster than ever. More and more consumers are embracing the concept of buying home and garden products online. It is not surprising that large traditional, physical stores are going digital with home & garden eCommerce. With the right eCommerce platform and a rock-solid strategy, you can significantly increase conversion. Time to roll up your sleeves.
The lowest price is no longer decisive for online customers. In fact, research shows that 86% of customers are willing to pay more for a product with a great shopping experience. They search for products and want to receive information in the webshop as if they were in the store. They want an inspiring experience where they can indulge in images, content and videos to get a feel for the atmosphere. Correct navigation with extensive search, guided selling and features are extremely important in this respect.
Visitors are more likely to place a repeat purchase when they are approached personally. This can be achieved by showing previously ordered products or the possibility to make a wish list. Thanks to new techniques, it is possible to move the customer from accessible decision-making to purchase. Smart features such as VR (virtual reality) and product configurators have become indispensable and contribute to the ultimate shopping experience.
Advantages of the CloudSuite eCommerce platform:
Easily create different blog articles and web pages, with a design in your own style. Combine product expertise with a product category to drive sales. Tag articles and let visitors filter by blogs and topics of their choice.
Launch separate webshops to bring different product groups to the attention of various target groups. With the CloudSuite multishop eCommerce model you manage different webshops from one central platform.
Seamlessly integrate the CloudSuite platform with marketplaces as Google, Amazon or Bol.com. Increase efficiency by using one system for all your business processes. The link immediately sends all stock, product and price information to the marketplace(s).
Make it easier for visitors to select and find products. Let them make a wishlist online and take it to the store to see the products in real life. The products they create with the configurator are also on the wishlist.
A range of products can be displayed with the product filter slider. Let customers search on, for example, a sofa with a width between 2 and 2.75 meters or add search navigation on product properties such as color or material. In addition, let them search for blogs, site content or products.
Show visually or textually different product properties on the product list page, with which the visitor can easily find the right product that suits their wishes. For example, use it to display the abrasion resistance or the degree of water resistance.
Launch a pre-order shop for items that are still in production or only available after a certain date. For example, customers can already purchase the seasonal collection that is not yet available at the moment.