The online home & garden market is growing faster than ever. More and more consumers are embracing the concept of buying home and garden products online. It is not surprising that large traditional, physical stores are going digital with home & garden eCommerce. With the right eCommerce platform and a rock-solid strategy, you can significantly increase conversion. Time to roll up your sleeves.
Advantages of the CloudSuite eCommerce platform:
The lowest price is no longer decisive for online customers. In fact, research shows that 86% of customers are willing to pay more for a product with a great shopping experience. They search for products and want to receive information in the webshop as if they were in the store. They want an inspiring experience where they can indulge in images, content and videos to get a feel for the atmosphere. Correct navigation with extensive search, guided selling and features are extremely important in this respect.
Visitors are more likely to place a repeat purchase when they are approached personally. This can be achieved by showing previously ordered products or the possibility to make a wish list. Thanks to new techniques, it is possible to move the customer from accessible decision-making to purchase. Smart features such as VR (virtual reality) and product configurators have become indispensable and contribute to the ultimate shopping experience.