You can launch separate web shops to bring different product groups to the attention of various target groups. But anyone who manages multiple web shops will soon notice the confusion of the separate platforms. Multishop eCommerce offers a solution.
Advantages of multishop eCommerce:
Personalize each webshop with unique content and its own look and feel, tailored to the target group. These unique webshops meet the needs of the customer and help navigate to the desired product. Thanks to the limited product range, the visitor can focus on what he or she is really looking for.
Manage separate stock for each webshop with CloudSuite's multishop eCommerce. Define different warehouses and link them to a specific webshop or customer. In addition, inform customers about future dates and stock availability.
Thanks to multishop eCommerce, every webshop has its own URL. This ensures optimal results in SEO and organic search traffic. Create as many different web shops as you want and add them to the multishop environment.
With the CloudSuite platform you can create an unlimited amount of URLs and product catalogs. This offers the opportunity to enter the international eCommerce market when you are ready. Easily adapt each webshop to the local language, pricing and currency that the customer is used to.
As an international distributor and importer of bicycles, parts and accessories, Tehava mainly supplied the B2B market. But (online) challenges come from all sides and that is why the traditional wholesaler was looking for a way to stay ahead of the competition. In addition to selling to B2B customers, Tehava wanted to target the B2C market, where they can offer customers an omnichannel experience.
Thanks to CloudSuite, Tehava now manages multiple web shops that run on one platform. This way they can serve both the B2B customer and the B2C customers.
With multishop eCommerce you manage multiple web shops for different target groups from one central platform. It contributes to a better shopping experience, because each webshop has its own design and content, appropriate to the specific target group. A number of examples of shops that you can differentiate:
A B2C customer searches, orientates and buys differently than a business customer. The B2C customer places orders based on an emotional need. Therefore, streamline your B2C eCommerce webshop to convince any doubters, for example by making the check-out as simple as possible.
A typical B2B customer bases his choices on logic, facts and the best product at the best price. A business customer does experience emotion with his purchase, but always places the purchase in front of the company, instead of himself. Set up your B2B eCommerce webshop in such a way that a business customer benefits from maximum speed and flexibility.
A reseller shop is an extension of a B2B webshop. Benefit from the same features, and add new web shops that grant access to a dealer or reseller. This way, you as a wholesaler or manufacturer always keep control of the image online.
Pre-ordering is a regular process in some industries. Production and purchasing takes place on the basis of demand. With a pre-order shop, customers can place an order that is still going into production. With the CloudSuite platform it is easy to configure multiple domains within a webshop for pre-orders, regular orders or a combination thereof.
Easy management of the entire database
Offer products and prices based on targeted customer preferences
Expand to international markets quickly and easily
Launch new webshops quickly and easily