As in many other markets, the Office Supplies market has seen a shift from the physical store to online business. More and more companies buy their office supplies online via marketplaces and webshops. This offers them ease of ordering, efficiency and a wide range of products to choose from. Sustainability and environmental friendliness play an increasingly important role in this choice.
On the other hand, we see a shift in product demand. Customers are becoming increasingly digital and make less use of the office supplies as we used to know. For example, there is more demand for personalized office supplies and an online ordering platform or webshop is ideal for this. Seamless integration between the eCommerce platform and the ERP system helps the Office Supplies wholesaler to improve efficiency, reduce costs and increase customer satisfaction.
The modern B2B buyer does not want to pick up his phone, but wants to be as autonomous as possible in his decision-making process. Thinking must therefore be customer-oriented; you don't want to personalize for the sake of personalizing it. Just as buyers don't like being hounded by sellers, "personalization" that doesn't help you can quickly become annoying.
Download the whitepaperIn this blog article, we'll discuss the benefits of a B2B eCommerce customer portal, the key features it should have, and how to set it up and implement it to improve the customer experience and drive sales.
Read the blogIn a two-part blog series, we share a total of 14 tips to move your existing customers to the webshop. In this first part, the focus is on a good first impression. Here are the first 7 tips!
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