In recent years, many developments have taken place in the Agri sector. Wholesalers are increasingly adopting digital technologies and want to better streamline their operations to reach a wider audience.
By optimizing their supply chains, they achieve higher effectiveness at lower costs. The data that becomes available provides a valuable insight into demand patterns and thus the power to predict which supply fits the target group. They also provide extensive product knowledge and technical support more often, so that they are a reliable partner for their customers and keep them coming back.
Essential features for a rock-solid strategy:
Doing business online no longer remains within national borders, so foreign customers also end up in your webshop. And just like any other customer, the following applies here: they want to see the correct information. With the cross border functionality you give them the experience they are used to with webshops in their own country. They see the correct VAT rates, country-specific delivery options and / or product information in their own language.
It is very common for farmers, for example, to place orders in the evening. This means that you want to give them the opportunity to arrange a lot independently outside office hours. With the extensive self-service options you offer your customer the optimal customer experience.
With the Featured Highlights, a visitor can quickly find the right product that suits his or her wishes. These properties provide direct insight into the various properties on the product list page (PLP). Consider, for example, a visual representation of the material, quality mark or brand of the product.
Going through a standard ordering process every time can cause annoyance to customers. So let them use the alt+tab key combination to quickly place an order in all the different combinations.
Certainly durability, but also material or shape are important properties of a packaging. Let customers easily search for all kinds of product properties such as brand, eco-label or material. You can achieve this, for example, with filters, content search and synonyms.
Let the customer put together a customized product step by step and pay immediately in the webshop. The ERP system receives the composite order with which the product can be customized and shipped to the customer.
Even when there is no good internet connection, the customer wants to be able to place an order. Offline orders are still processed when the customer has an internet connection again.
Prices vary enormously in the Agri sector. With the quotation module, the customer can easily request a quotation via his own account and you have the opportunity to make a good proposal.
You can include products from different providers in a marketplace on your webshop. The CloudSuite platform supports multiple shopping baskets where separate payment is possible per provider.
Do you have several companies that sell your products and/or provide service? With the dealer locator, the buyer can indicate which dealer he chooses.
Inspiring your Agri target group may not be the first thing that comes to mind, but Heemskerk Dairy, for example, provides advice on barn hygiene, dairy cattle and biostimulants.
In the Agri market you often have to deal with technical products or products with extensive allergen information. The CloudSuite platform offers extensive options for securing product information and technical manuals.
What is the new normal in the world of B2B eCommerce? And what is the route that wholesalers have to take on their way to digital maturity? We tell you that in a two-part blog series about the opportunities and challenges of B2B eCommerce, of which this is the first part.Read the blog