While more and more physical stores are closing, fashion webshops are popping up like mushrooms. And that is not without reason, because in the first half of 2019 online sales of clothing increased by 15%. Online sales of shoes and personal lifestyle grew by no less than 21%. The global figures also do not lie: fashion eCommerce achieved a turnover of 545 billion dollars in 2019. This is expected to rise further to $713 billion in 2022. Reason enough to delve into eCommerce for fashion & apparel.
Important factors in the fashion eCommerce market
You don't just launch a webshop with fashion or lifestyle products. Customers' needs are demanding and they expect a high-quality experience. What do you have to consider in fashion eCommerce?
Mobile first
It is no secret that more and more visitors view the webshop from their mobile. Both the B2C and B2B market expect an ordering platform that functions excellently on a mobile device.
Design & usability
The design of the webshop must stand out in terms of atmosphere and user-friendliness. Customers link appearance to reliability. The entire shopping experience plays a major role in the purchasing process. If you want complete freedom in design, you can consider a headless implementation.
Loyalty programs
A gift on their birthday or a discount on a repeat purchase: this results in customer loyalty. Without that binding, the consumer simply chooses the cheapest option or the webshop with the most reviews.
Sustainable
Customers no longer only choose the fastest supplier or the cheapest producer. Sustainability plays an increasingly important role in the buying process. Think of sustainable materials and products, production or delivery.
visible on social media
Whether we like it or not, everyone is on social media. Many purchases are made in particular on Instagram, but Pinterest and Facebook are also popular channels.
International expansion
You can expect competition from Asian fashion companies that deliver directly to the customer. With fashion eCommerce you can expand internationally to match the competition.
Changed shopping experience
The customer's needs change over the years. Where people initially opted purely for a brand, other factors are now decisive. Consider, for example, speed of delivery and the way in which products are packaged.
Fashion brand manufacturer Charlie Temple explains
Organizations in fashion & apparel that are already successful with CloudSuite
Indispensable eCommerce functionalities for fashion & apparel
Advantages of the CloudSuite eCommerce platform:
Complete customer profile
Collect customer data through different channels and use it for personalization based on buying behavior. Gain insight into their wishes and needs and, for example, use personal actions for more conversion.
Multishop functionality for sale B2C and B2B
Draw attention to different product groups by launching separate webshops for different target groups. Then easily manage them from one central platform with the CloudSuite multishop model.
Attractive blogs and web pages
Inspire the visitor with beautifully designed blog articles and web pages, entirely in their own corporate identity. The CloudSuite platform offers the possibility to combine product expertise with a product category for more sales.
Productconfigurator
Offer customers the opportunity to configure their favorite product themselves. This is a perfect option when a product is custom produced and delivered. Think of assembling a bicycle or configuring complete prescription glasses.
Wishlists and order templates
Where the consumer likes to save her wish list to order later, a business customer wants to make an order list to quickly place repeat purchases. The CloudSuite platform offers a complete solution for both target groups.
Advanced search & filter features
A customer likes to quickly find the right product, otherwise he will drop out. With the search & filter functions of the CloudSuite eCommerce platform, the visitor can navigate through product features, but also through blogs and inspirational content.
Featured highlights
Let the visitor quickly find the right product that suits his or her wishes with the featured highlights. These properties give the visitor direct insight into the different properties per product.
Simple link with marketplaces
The CloudSuite platform can be integrated with marketplaces such as Google, Amazon or Bol.com. Manage all business processes with one system and thus increase your efficiency. Stock, product and price information is also sent directly to the marketplace(s).
Pre-order shop
Launch a special webshop for items that have yet to go into production or are only available after a certain date. Let customers, for example, order the autumn collection or other theme products in advance that are not currently for sale.
Payment terminal in a physical store
Offer customers an omnichannel experience and place a configuration / payment terminal in the physical store. Let them configure their favorite product here for products that are not (anymore) in stock in the store. Via this kiosk they can easily find, order and have their product delivered.
How can CloudSuite help your organization?
Our extensive demo shows you all the features of our platform. That way you get a good picture of the possibilities.
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