Secrid wants to further expand its international presence. To support those plans, the company needed a B2B eCommerce platform to automate the order flow and phase out the stacks of Excel sheets used by the retailers. Doing business via email, fax or telephone became much too cumbersome. This also hampered Secrid's ambition to become the world leader in pocketwear. In addition, Secrid strongly believes that B2B sales are increasingly taking place via mobile.
The first benefit of the platform is in the time savings for both Secrid and their customers. Complex and personalized information can be accessed very quickly and easily. The retailers think that's great and time is freed up for new value-adding activities.
Secrid has already achieved its ultimate conversion goals on the first day in half of the launched shops. The goal was to achieve 5% conversion and this has been achieved without using paid advertisements! It has even resulted in Secrid recouping the B2C webshop within 3 months.
With the mobile only B2B eCommerce platform, the customer has every convenience via his mobile phone. He places the order via a simple and user friendly interface and this can be found within the Retail Platform. The customer can also view and download his invoices here.
The customer always has product information, news, service and trade fair information at hand. The platform gives Secrid's identity and creativity as product designers an online look that is as unique as the brand itself. With this, Secrid offers the best possible digital service to the customer.
With the user friendly mobile only B2B eCommerce platform, the customer always has the Secrid wallet and the possibility for product purchasing within reach, in his pocket.
Secrid uses a number of interesting features of the CloudSuite eCommerce platform:
In addition to the B2B channel, Secrid also serves a B2C sales channel. This channel has been developed headless so there is complete freedom in the front-end area and Secrid can continue to use its own developed and trusted CMS environment.
Secrid manages both the B2B and B2C sales channel from one eCommerce environment with CloudSuite.
Secrid uses a single top-level domain: secrid.com. This Enterprise Domain offers SEO benefits compared to country-specific top-level domains.
It generates a general "link building" status with search engines such as Google. The top-level domain already has a link building status, which webshops for other countries can benefit from as well. A great advantage for international webshops with the ambition to expand further.
Different countries also have different VAT rules. The CloudSuite platform offers the possibility to take into account all country-specific VAT rules per webshop. Secrid uses this for the international webshops and uses price lists per country that take into account the VAT rules that apply to the country in question.
Secrid pays a lot of attention to localization. The webshops are presented in their own language, offer a country-specific payment option and follow the legislation of the relevant country. In addition, the tone-of-voice and forms on the webshop have also been adapted to the country in order to meet the needs of the international customer. This contributes to confidence and a higher conversion.
Secrid's focus is to further grow internationally. This means that new countries and languages will be added to the webshop. And the advantage is, Secrid manages all these shops from one platform.