The role of wholesalers is changing rapidly. Manufacturers increasingly bypass their traditional distribution channels, delivering directly to consumers or business end-users. Changing suppliers has become easier than ever. To remain relevant in the market, digitization and innovation are essential.
At times, it seems like the role of wholesalers is becoming obsolete due to the development of B2B eCommerce. The advent of marketplaces like Amazon and Alibaba can be perceived as a threat. However, for wholesalers who have their eCommerce in order and dare to critically examine their business model, it offers opportunities for further growth. Therefore, traditional wholesalers must make the transition to online.
According to a recent study, one in three B2B buyers worldwide now purchases at least half of their products on business-to-business marketplaces.
Read the blogWhat are the trends in wholesale commerce? Are there threats to consider?
Download the whitepaperIn the eCommerce world, staying updated with the latest developments and technologies is essential. Particularly, the use of AI is on the rise.
Read the blog