What started in 1993 with the sale of balloons from a garage, Folat has now grown into the international wholesaler and supplier for party supplies. Folat is currently active in 38 countries, with different distribution channels ranging from party shops to household shops, online web shops, supermarkets and more. With a portfolio of 10,000 products, an annual introduction of 800 new products, dozens of international licenses and private label products, Folat is one of the top 3 party supplies companies in Europe.
Sales take place through several channels, including a European webshop. From its modern warehouse, Folat serves more than 2,000 custom customers and retailers at home and abroad. It does this through sophisticated logistics, varying from fast shipment (within 48 hours) to "just in time".
Folat's ambition is clear, to become the largest European player in its segment. The old webshop was not scalable enough to guarantee both products and customers and to realize this ambitious growth ambition. The website and webshop were also not integrated. That is why it was decided to look for a scalable and modular B2B eCommerce platform that could grow with the ambitions of Folat and also strengthen the brand name and image of Folat internationally.
Efficiency in the back office
With a real-time link between CloudSuite and Kerridge CS, the number of complaints about incorrect stocks and incorrectly stated prices has decreased to almost nil since the replatforming. This results in direct time savings for the back office employees and better customer satisfaction.
User-friendly in management
The Folat webshop is available in 7 languages. Management takes place in one central place so that as a marketer or webshop manager you can easily add multilingual inspiration content and landing pages.
Folat uses a number of interesting features of the CloudSuite eCommerce platform:
Folat is an innovative player in the market and so is offering the barcode scanner to simplify the ordering process with a mobile phone. The idea behind this is clear:
Folat offers its customers the possibility to quickly and easily add orders to the shopping cart through the speed order functionality. The ordering process is simplified by simply uploading a list of products.
First of all, further expanding the number of languages. Currently the shop is available in 7 languages and this is gradually expanding.
Folat will also focus more on personalization, by offering personalized catalogs. With this she serves the customer faster in his search for party supplies.
Folat wants to further support its retailers by offering tips on shelf management. In doing so, she also uses the webshop as a source of information for her customers.