With a continuous increase in online orders, packaging wholesalers and manufacturers are extremely busy to say the least. More and more different types of products are ordered online, which also means that the demand for specific packaging is growing. More and more attention is being paid to the ecological footprint and complete life cycle of a product: from design to production and shipping.
The sustainable packaging in which the product is shipped is therefore just as important. Webshop owners are looking for a product that meets these requirements and want comprehensive insight into all product specifications. Customers are therefore becoming increasingly critical in the type of packaging they are looking for. As a wholesaler or supplier, you can respond to these continuously changing wishes with the right eCommerce strategy for packaging wholesalers.
Essential features for a rock-solid strategy:
The packaging industry faces different needs for B2B and B2C. For example, B2B requires complex pricing structures, agreements on delivery times and delivery points, and B2C requires very specific, inspiring content. The volumes of orders also vary. Using multishop is therefore a smart solution for those who sell to both B2B and B2C. With this you can personalize multiple webshops with unique content and a unique look, just from one platform.
Make use of omnichannel eCommerce and put the customer first with an unambiguous appearance, both offline and online. Offer customers the opportunity to view the product and order or pick it up from the store. In addition, ensure an excellent connection between physical and online; place a configuration or payment terminal in the physical store. With the kiosk, the customer can find a product online in the store, order it and pay immediately.
Doing business online no longer remains within national borders, so foreign customers also end up in your webshop. And just like any other customer, the following applies here: they want to see the correct information. With the cross border functionality you give them the experience they are used to with webshops in their own country. They see the correct VAT rates, country-specific delivery options and / or product information in their own language.
Certainly durability, but also material or shape are important properties of a packaging. Let customers easily search for all kinds of product properties such as brand, eco-label or material. You can achieve this, for example, with filters, content search and synonyms.
With the Featured Highlights, a visitor can quickly find the right product that suits his or her wishes. These properties provide direct insight into the various properties on the product list page (PLP). Consider, for example, a visual representation of the material, quality mark or brand of the product.
Those who need packaging often want this in many different shapes, colors and sizes. Going through a standard ordering process every time can cause annoyance for customers. So let them use the alt + tab key combination to quickly place an order in all the different combinations.
Packaging material with a logo or company image is now indispensable. Let customers add their own design in the design software. When the design is ready, they get to see a preview of the final result. They can also order the product directly.
Let regular customers log in to their own environment where they can see personalized content. For example, display your own range of products with a customer logo. You can also use segment catalogs and only show certain products to customers that meet this segment. In this way you are relevant to every customer.
What is the new normal in the world of B2B eCommerce? And what is the route that wholesalers have to take on their way to digital maturity? We tell you that in a two-part blog series about the opportunities and challenges of B2B eCommerce, of which this is the first part.Read the blog