B2B webshop with B2C experience
Kersten has been an importer and wholesaler of home decoration and lifestyle items for home and garden since 1969. The Kersten family loved and loves designing and selecting home accessories. An expert team puts together the new collection of home accessories four times a year. As much as possible according to the latest trends and developments.
Kersten uses many functionalities of the CloudSuite platform. We list the most important ones:
The world is changing quickly for Kersten, and the very business model of the wholesaler is coming under increasing pressure. B2B customers now have the reflexes and requirements of the retail consumer and expect to see B2C-levels of design and functionality in a B2B context. Kersten needed an eCommerce platform to add value by offering great customer experiences. The webshop had to put the customer centre stage and reflect Kersten’s core values of inspiration, accessibility and user-friendliness.
Kersten has always stood out from the competition with its great product presentation, the agility and can-do attitude of its employees and the purchase of free stock. This was the starting brief for the B2B webshop, in which a B2C experience was created for the end user. The webshop showcases an extensive collection and facilitates interaction in an inspiring way.
The Kersten webshop currently has over 6,000 items in stock for immediate purchase, as well as a Pre-order shop where customers can order the latest collections in advance. All managed from one user-friendly system.
Kersten uses a number of interesting features of the CloudSuite eCommerce platform:
By means of the integration with Microsoft Dynamics 365, Kersten can show the real-time stock per product in the webshop. The webshop also gives an indication of the expected delivery date and quantities. As a result, the customer knows exactly where he stands before placing an order. This contributes to the overall shopping experience and customer satisfaction.
Kersten works with a collection that changes every six months. In the pre-order shop, customers can view and pre-order the new collection in advance. Delivery will then take place as soon as the collection is officially released. This is a great feature to give customers an exclusive insight into the new collection. It also gives Kersten direct insight into the numbers they need in terms of stock.
A unique function of the Kersten webshop is the possibility for customers to park an order in their shopping basket. The parked order can be found in the customer's My Account environment. This gives customers the option to save an order and to complete it spread over several days. Another great function that contributes to the customer experience!
Because Kersten has a B2B webshop, they offer their business customer the opportunity to create order templates. This makes it as easy as possible for the customer to make repeat purchases. The order lists can be found in the customer's My Account environment and can be edited, created and deleted here.
Kersten is an international B2B wholesaler with (virtual) showroom and webshop. Therefore, their ambition is to add the French and German language to the webshop in addition to the Dutch and English language.
Kersten also wants to translate the 4 themes they choose per year even more clearly to the webshop. More attention will be paid to offering inspiring content to support the products on offer.