From a sailmaker for mill sails to a supplier of water sports articles and boat accessories for the boat; the Dutch company Dekker Watersport has a rich history. The water sports specialist has more than 12,000 products in stock in Zaandam and is Royal Warrant Holder. Dekker Watersport always delivers orders for stock products that arrive before 4:00 PM on the next working day.
Dekker Watersport was the first water sports specialist to develop a paper catalogue. From this, customers ripped the item they wanted and with it they visited the store to purchase the product. This catalog was digitized at the beginning of 2000. This was eventually developed into a full webshop.
At one point, the platform and the partnership stood in the way of Dekker Watersport's further growth. This was the reason to replatform to the CloudSuite platform.
For Dekker Watersport, the idea behind choosing CloudSuite was that, as a somewhat smaller customer, they wanted to benefit from the continuous further development of the CloudSuite platform based on the needs of CloudSuite's larger customers.
Dekker Watersport uses the integrations below with the CloudSuite platform.
Dekker Watersport uses a number of interesting features of the CloudSuite eCommerce platform:
This functionality is ideal if you want to inspire visitors. You choose a beautiful image that incorporates one or more products from your webshop. In the places where the products are in the image, you add a hotspot that is linked to the product. The visitor can move the mouse over the hotspot and the product will automatically appear in a modal with a button that refers to the product.
Visitors often use all kinds of different terms to search for a certain product. At Dekker Watersport, for example, a visitor searches for "swimming jacket" if they are actually looking for a "life jacket" and vice versa. To ensure that the visitor sees the correct results, Dekker uses synonyms. In this way, as a webshop owner, you can influence the results that the visitor sees for a specific search query and you can respond to search queries that would otherwise yield no results.
Dekker Watersport pays a lot of attention to search engine optimization. For this they use the SEO analysis tool in the built-in CMS of the CloudSuite platform. This SEO analysis checks a web page or blog for the use of an H1 title, the structure of the page with H2 titles, the presence of alt text for images and a meta title and description consisting of the correct number of characters.
Dekker Watersport wants to offer bundles of products in the webshop in addition to individual products. Consider, for example, a bundle of a jacket and a pair of trousers, which then have a bundle price together.
At the moment Dekker Watersport already delivers products to different countries, but the webshop is only available in Dutch. In time, the website will be available in both English and German.