Many of the B2B e-commerce trends we see for 2023 recognize this inevitability. Omnichannel and personalization are not new trends, of course, but we include them here for two reasons. First, they are now must-haves. Companies that have not yet deployed omnichannel and personalization risk falling behind as more agile competitors are better able to respond to volatile market conditions.
Other trends we identify, such as social selling, integrated payments and AI-driven cross- and upselling, have already made an impact in B2C, meaning it can't be long before these innovations are leveraged by B2B
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