Every year CloudSuite organizes an exclusive event for all its customers; CloudSuite Xperience. This is a day in which informing, live demos and sharing knowledge are central. CloudSuite customers meet, exchange experiences and gain insight into the roadmap. Many CloudSuite colleagues are also present so that customers can see a face of, for example, a Support colleague who helped them further when they needed support. This year the event took place at our customer Van Gelder Fruit & Vegetables, with a guided tour of their beautiful building at the end. A large part of the logistics process is automated here, and the CloudSuite platform responds to this.
An important pillar of CloudSuite is knowledge sharing and CloudSuite Xperience is the most important example of this. In addition, we organize a quarterly product release demo for our customers. In this we show new functionalities by means of a live demo. We also organize webinars that respond to current events, for example a webinar about promotions in preparation for the fourth quarter that is all about the holidays and how you can respond to this as a webshop.
In addition to insight into the roadmap and our vision on the development of the platform, customers at CloudSuite Xperience were able to follow various break-out sessions. In two rounds they chose which break-out sessions they wanted to attend.
Shopping cart suggestions or product recommendations are a great way to increase sales. Based on the sales data stored in the CloudSuite database, we offer intelligent features, such as personalization and product recommendations. In this break-out session we discussed a number of features that have been developed for personalization, relevance, recommendation and search to increase sales and conversion.
Headless eCommerce is a new way to build your webshop. A headless webshop offers the possibility to quickly make adjustments and respond to the continuously changing market. During a break-out session of our client Secrid, all the ins and outs were shared. What the impact is for the organization and how they have tackled this. Which tools are used and why. In short, an instructive session from practice!
Having a new webshop built and operational is one thing. Continuous conversion optimization is another thing. This requires embedding this process in your organization. The webshop must be continuously optimized. The continuous removal of barriers through testing, talking with customers and using expert knowledge is a must for this. Our implementation partner SYcommerce spoke about this process and how you can approach it in a structured way as an organization. The goal: a profitable webshop that optimally meets the needs of your customers!
Customer Lifetime Value (CLV) is a formula with which you can calculate what the expected revenue is from your customer during the entire period it is your customer. The metric helps you determine a strategy for acquiring new customers and maintaining contacts with existing customers. For example, how much budget can be spent before a customer has placed his first order? When is the right time to send the customer a reminder to place a new order? You receive answers to these questions and more via the CLV. Implementation partner X-com explained what CLV entails, what possibilities it offers and how you can use it in your eCommerce strategy.
One of the most requested conversion, personalization and neuromarketing speakers in the Netherlands spoke at our event: Martin Kranenburg! In 2020 Martin was the #1 speaker on neuromarketing and conversion at the Webwinkel Vakdagen with a 9.16. Martin is the author of the popular white paper 'influencing online', in which he has translated the principles of Robert B. Cialdini into an online environment. He is also a partner and developer of the eLearning Writing for the Brain in which the power of copy and neuro come together.
He took our clients into the psychology of persuasion in an online environment. Several webshops were highlighted and kept along the principles of Robert B. Cialdini. This resulted in a very inspiring story with practical tips that everyone could use immediately.
CloudSuite Xperience 2022 was a great success! We are already looking forward to next year.