Shopify Alternatives for B2B: 7 Platforms for Wholesalers and Manufacturers (2026)

The main Shopify alternatives for B2B are CloudSuite, Shopware 6, Adobe Commerce, Sana Commerce, OroCommerce and BigCommerce B2B Edition, with Shopify Plus as an upgrade within Shopify itself. Your choice depends on how deep your ERP integration has to go and how much pricing and account logic you want to hold in the platform.

You serve more than two hundred business customers. Each with their own tiered prices, their own buyers, their own approval procedures and their own delivery agreements. Your ERP determines what a customer pays, what is in stock, when it ships and how much credit is still available. Your webshop knows little of this, because it shows a catalogue with an order button and sends everything else to inside sales by email.

That is the point at which e-commerce managers and IT managers at wholesalers and manufacturers start looking for Shopify alternatives. The trigger is usually technical: the way the platform treats prices, accounts and stock does not match a B2B operation that runs from the ERP. You see the effect in the workload, because every question the portal fails to answer ends up with inside sales. An earlier article sets out how a digital catalogue grows into a customer portal.

This article compares seven e-commerce platforms on the points that matter then: ERP integration, customer-specific pricing, volume tiers, purchasing roles, quotations, multi-store and total cost of ownership. With current licence information from official sources and a fair account of what sits natively in the platform and what you buy on top.

What are the best Shopify alternatives for B2B?

The main Shopify alternatives for B2B are CloudSuite, Shopware 6, Adobe Commerce, Sana Commerce, OroCommerce and BigCommerce B2B Edition. Shopify Plus belongs in the list as an upgrade within Shopify itself. Your choice depends on how deep your ERP integration has to go and how much pricing and account logic you want to hold in the platform.

Roughly speaking they fall into three groups:

• ERP-driven platforms: CloudSuite and Sana Commerce. The webshop pulls prices, stock and order history from the ERP, and the B2B logic follows the agreements already recorded there.
• B2B platforms with broad native functionality: OroCommerce, Adobe Commerce and Shopware 6 from the higher editions onwards. Much of the logic sits in the platform itself and you build the ERP connection alongside it. Magento and OroCommerce both have a free open-source variant, where you are responsible for hosting, security and the coherence between all the parts.
• SaaS platforms with a B2B layer: BigCommerce B2B Edition and Shopify Plus. Live quickly, with limits once pricing agreements and approvals become genuinely complex.

Comparison: 7 e-commerce platforms for B2B

Tick marks hide the difference between functionality that sits in the platform and functionality you buy or have built on top. That is why this comparison states, per platform, how you get the feature.

Licence prices are indicative. With almost every vendor the final figure depends on revenue, number of shops, users and requirements. Always ask for a quote based on your own situation.

Platform by platform

1. CloudSuite: B2B logic from the ERP

CloudSuite was developed from the operational logic of wholesalers and brand manufacturers in the Benelux. Pricing agreements, stock, order history and customer data come from the ERP and are synchronised with the webshop, so your customer sees the price agreed with them, including volume tiers. CloudSuite sets up the connection together with integration partners, in most cases via an ESB that handles the translation between the systems.

The platform consists of modules for commerce management, order management, PIM, CMS, price management and user management, with add-ons for quotations, contracts, returns and product configuration among others. The architecture is API-first and can be used headless, with connections to surrounding systems as a fixed part of the setup. One backend can serve multiple shops, countries and brands.

Strengths: broad ERP experience with proven connectors to the systems that are common in the Benelux, from SAP S/4HANA, SAP Business One and Microsoft Dynamics 365 to Exact Online, AFAS, Infor LN and M3, Oracle JD Edwards, NetSuite and Odoo. B2B pricing and account logic sits at the core of the platform. Subscription costs are predictable and include hosting and updates.

Points to consider: the focus is on the Benelux. The platform assumes a structured ERP, so messy master data and pricing agreements that live outside the ERP need cleaning up first. The community is smaller than with the large open-source platforms.

Suitable for: wholesalers and manufacturers with an ERP as the leading system, complex pricing agreements and an inside sales team that processes many orders by hand.

2. Shopware 6: four editions with increasing B2B depth

Shopware works with a free Community Edition and three paid editions. The Community Edition is under an MIT licence, but since the Fair Usage Policy of 24 March 2025, shops above one million euros of GMV per year need a paid plan to keep access to the Shopware Account and the Shopware Store. According to the official pricing page Rise starts at around 600 euros per month excluding VAT, and Evolve at around 2,400 euros per month. Beyond is on request, with figures that Shopware elsewhere puts at roughly 6,500 euros per month and up.

For B2B it starts at Evolve. That is where the B2B Components sit, the successor to the older B2B Suite, for which Shopware has published a migration path. The components offer organisational units with their own budgets, employee management with role-based rights, approval rules, quick order with CSV upload, shopping lists and quote management. Individual Pricing has been available since version 6.7.8 and works with percentage, fixed and tier-based discounts per organisational unit or customer label.

Watch out for one inconsistency in the communication. Shopware's technical documentation ties the complete B2B Components to the Evolve plan, while the pricing page places Individual Pricing, quote management and Multi-Inventory under Beyond. During your selection process, get it contractually confirmed which edition your pricing logic falls under, because that difference drives a large part of your licence costs over five years.

Strengths: mature B2B functionality in the platform itself, a large European partner network, strong frontend freedom and an extensive app store.

Points to consider: the entry price for a full B2B setup is higher than the widely quoted 600 euros per month. The ERP connection runs via API, Flow Builder or an integration partner and is a separate project alongside the licence.

Suitable for: organisations that want to combine B2B and B2C in one platform and are willing to invest in a higher edition.

3. Adobe Commerce (Magento): a lot is possible, a lot is on you

Adobe Commerce has a native B2B module with company accounts, roles, shared catalogs for customer-specific pricing, negotiable quotes, requisition lists and purchase orders with approval rules. The API is extensive, which makes almost any ERP connection technically feasible.

That freedom has a price. You need a permanent development team or a specialised partner for releases, security patches, custom work and version upgrades. The five-year TCO is therefore usually higher than the licence suggests. Magento Open Source is free, but does not include the B2B module, so there you build company accounts and pricing logic with extensions or custom development.

Strengths: deep B2B functionality, full control over the data model and frontend, a large partner ecosystem.

Points to consider: high demands on internal IT capacity, considerable costs for hosting, security and maintenance, and upgrades between major releases almost always affect your connections.

Suitable for: larger organisations with their own digital team and complex, non-standard processes.

4. Sana Commerce: close to Dynamics and SAP

Sana Commerce connects directly to the ERP and retrieves products, prices, stock and order data in real time. According to Sana's integration page the connection works without middleware, and the platform supports SAP ECC, SAP S/4HANA, SAP Business One, Microsoft Dynamics AX, Dynamics 365 Finance & Operations, Dynamics NAV and Business Central.

For companies on one of those systems that means a short implementation time and little debate about where the truth lives. Run a different ERP and Sana drops out quickly. The flip side of the tight coupling is less freedom in frontend and content management than with platforms that have a decoupled presentation layer.

Strengths: real-time ERP data, short implementation on Dynamics or SAP, few synchronisation questions.

Points to consider: limited ERP coverage outside Microsoft and SAP, less design freedom, and the load on your ERP grows with your traffic.

Suitable for: wholesalers and manufacturers on Dynamics or SAP who want a reliable customer portal quickly.

5. OroCommerce: built for complex B2B structures

OroCommerce was set up as a B2B platform from the ground up, with customer hierarchies, multiple price lists per customer, RFQ workflows, multi-website and a built-in CRM layer. There is an open source Community Edition and a commercial licence whose price moves with GMV and which lets you choose between OroCloud, private cloud and on-premise.

ERP integration runs via the API or via middleware. The platform demands technical knowledge and the implementation time is longer than with off-the-shelf SaaS solutions.

Strengths: very rich B2B functionality, strong support for distribution structures and marketplace models, free choice of hosting.

Points to consider: a smaller partner market in the Benelux, longer implementation and more technical management.

Suitable for: distributors and manufacturers with many customer levels, multiple sales channels and their own technical capacity.

6. BigCommerce B2B Edition: SaaS with a B2B layer on top

BigCommerce offers B2B functionality via the B2B Edition, aimed at the Enterprise plan. It includes company accounts with roles such as Company Administrator and Junior Buyer, shared shopping lists, a quick order pad, quote requests where the account manager can log in on behalf of the customer, and an invoice portal for paying open invoices online.

The ERP connection runs via the app ecosystem or your own API integration. For customer-specific tiered prices that come entirely from the ERP, or for approval flows with budgets per department, you need additional work. BigCommerce does not publish a standard price for the B2B Edition.

Strengths: fast implementation, no worries about hosting and updates, clean APIs.

Points to consider: price on request, less B2B depth than the B2B specialists, and ERP logic partly ends up in the intermediate layer.

Suitable for: organisations with manageable pricing agreements that want to go live quickly without their own infrastructure.

7. Shopify Plus: an upgrade within the Shopify ecosystem

Shopify Plus is a higher plan within the same platform, which puts it in a different category from the six platforms above. Coming from Shopify, you buy more room within the system you already run, with the same architecture underneath.

Since Shopify brought B2B to the lower plans, Basic, Grow and Advanced also have company accounts, company locations with their own rights, quantity rules and volume pricing, payment terms, purchase order numbers and fast reordering. Those plans are limited to three active catalogs. Plus adds unlimited B2B catalogs, direct company catalogs for per-customer pricing, deposits and partial payments, and a contextual checkout. Shopify publishes the breakdown of B2B features per plan in the Help Center. According to the official pricing page Plus starts at around 2,300 dollars per month.

The limits are in the depth. Customer-specific tiers that come from your ERP in real time, multi-step approval with budgets per department, quotation processes with negotiation history and stock per warehouse location all call for apps, intermediate layers or custom work. That works, and it does make your architecture more dependent on external parties.

Suitable for: brands that run mainly D2C and also serve a growing B2B channel with manageable pricing agreements.

Which Shopify alternative has the best ERP integration?

CloudSuite and Sana Commerce are the most strongly ERP-driven, because prices, tiers, stock and order data come straight from the ERP in both cases and the webshop keeps no copy of its own. Both have extensive experience with SAP and Microsoft Dynamics, and the difference lies mainly in the reach beyond those two. Sana supports those two families. CloudSuite connects to the same systems, including SAP S/4HANA, SAP Business One, Dynamics 365 Business Central and Dynamics 365 Finance & Operations, and also to Exact Online and Globe, AFAS, Infor LN and M3, Oracle JD Edwards, NetSuite, Odoo and a range of industry-specific packages. If several systems run alongside each other, an ESB is added as a translation layer.

With the other platforms the ERP connection is a project in its own right. Adobe Commerce and OroCommerce offer extensive APIs that make almost anything possible, provided you have a partner or internal team to build and maintain the connection. Shopware works with APIs, Flow Builder and partners. BigCommerce and Shopify Plus lean on apps, connectors or custom work.

Three questions separate a serious integration from a data export with a nice name:

1. What is the source of truth for the price? Does the agreed tiered price come from the ERP at the moment it is displayed, or is there a copied price list in the webshop that gets refreshed overnight?
2. What happens with multiple warehouses? Does the portal show the stock of the location that serves the customer, or one aggregated number?
3. Who maintains the connection after go-live? The platform vendor, an integration partner or your own team, and what happens during an ERP upgrade?

That third question is the one most often skipped in selection processes, and it produces the most discussion afterwards. This article on the importance of seamless ERP system integration sets out the steps such a project goes through.

There is a commercial reason to take the connection seriously as well. A Gartner survey of 646 B2B buyers, conducted in August and September 2025 and published in March 2026, found that 67 percent prefer to buy without a sales rep involved. A year earlier that figure was 61 percent. A self-directed process like that only works if the portal can show that customer their own pricing agreements, current stock and order history, and that data sits in your ERP.

Take a look at the ERP integrations at CloudSuite to see how such a connection is set up in practice, from SAP S/4HANA and Microsoft Dynamics 365 to Exact Online, AFAS, Infor M3 and Oracle JD Edwards.

The depth of your ERP connection ultimately determines how much work stays with inside sales.

Which platforms support customer-specific pricing and volume tiers?

All seven platforms can display customer-specific prices. The difference lies in where that price comes from and how much administration it costs.

With hundreds of customers who each have their own agreements, what counts most is the number of places where a price can change. Every extra place is an extra chance of a credit note. How customer-specific prices, volume tiers, contract prices and promotional prices relate to each other is set out on the page about price management in the CloudSuite platform.

What does a Shopify alternative cost?

The licence is usually the smallest part of the bill. For a B2B platform, count on an entry level of a few hundred euros per month for a light setup up to several thousand euros per month for a full B2B edition, plus an implementation project that often comes to a multiple of the first year's licence. Always ask for a quote based on your own revenue, number of shops and requirements.

Include these items in a five-year calculation:

• licence or subscription, including the edition your B2B features actually sit in
• implementation and configuration
• ERP integration, including middleware or an ESB
• custom development and add-ons
• hosting and infrastructure
• security, patches and updates
• ongoing maintenance and support
• internal IT capacity and management hours
• agency or integration partner costs
• migration of product data, customer data and pricing agreements
• further development and upgrades to new major releases

Two patterns come back in almost every selection process. With open source and self-hosted platforms the costs shift from licence to hosting, security and management, which makes the five-year TCO considerably higher than the free licence suggests. With platforms that have editions, the real question is which edition your pricing and account logic falls under, because the difference between two editions easily runs into six figures over five years.

A SaaS subscription including hosting and updates gives the most predictable cost line. You pay for freedom with management effort.

How do you choose the right e-commerce platform?

1. Map your ERP requirements. Which data has to be available in real time: prices, volume tiers, stock per location, credit limit, order status, packing slips, invoices? Note which data only needs periodic synchronisation.
2. Describe your B2B processes per customer group. Which part of your customer base really needs purchasing roles and approval, and which part simply orders? A portal that is right for your twenty largest customers matters more than a feature list with a tick mark everywhere.
3. Check which edition your features sit in. Ask for written confirmation per feature: edition, additional cost, and whether it is native, runs via an extension or requires custom work.
4. Calculate the TCO over five years. Add up licence, implementation, integration, custom work, hosting, management and internal hours, and add a line for further development.
5. Test the integration with your own data. Ask for a proof of concept in which the platform connects to your ERP, and check whether a customer-specific tiered price, stock per warehouse and an order status all come through correctly.
6. Assess the roadmap and the exit route. How often does a major release arrive, what does that mean for your connections, and how do you get your data out if you want something else in five years?

What should you watch out for when moving away from Shopify?

A migration from Shopify to a B2B platform stands or falls on three things: the quality of your product data, the number of active pricing agreements and the depth of the ERP connection.

Start with the data. Product data that was good enough for a webshop in Shopify is often too thin for a B2B portal with technical specifications, packaging units, volume tiers and alternative articles. Count on a PIM project or on cleaning up in the ERP before you migrate.

Then look at your pricing agreements. Are they fully in your ERP, or do some still live in spreadsheets and in the heads of account managers? A platform that pulls prices from the ERP makes that visible immediately. That is useful, and it costs time at the start.

Finally, plan the connection as a separate project with its own budget and its own test phase. Bring an integration partner or ESB supplier to the table from the first workshops, rather than once the frontend is finished. Connections that are thought through late in the process are the single biggest reason B2B implementations overrun.

Move customers over in phases. Start with a group that orders a lot and has few exceptions.

Conclusion: the architecture drives the choice

For wholesalers and manufacturers with an ERP at their core, the platform choice comes down to one question: where does the truth about price, stock and customer live? If it sits in your ERP and you want to keep it that way, you end up with platforms that were built on that principle from the start. If you would rather put a lot of logic in the commerce platform, Shopware, Adobe Commerce or OroCommerce fit better, with an integration project as a fixed part of the sum.

CloudSuite is built on the first route. Pricing agreements, volume tiers, stock, order history and customer data come from the ERP, the B2B logic sits in the platform itself and one backend serves multiple shops, countries and brands. The page on e-commerce for wholesalers shows what that looks like in practice. To find out whether your system is covered, take a look at the overview of supported ERP systems.

Frequently asked questions about Shopify alternatives