Replatforming

Technological advancements are happening at lightning speed, and customers have high expectations for the experience you provide on your eCommerce platform. For these reasons, it's essential not to stand still. Is your platform outdated? Then it's time for replatforming. 

What is Replatforming?

When do companies choose replatforming?

Companies typically choose to undergo replatforming when their current platform is outdated, the software is approaching end-of-life, or when the platform no longer meets the organization's needs. This could be due to poor performance, lack of scalability, failure to meet security standards, or challenges in further development. The latter is particularly problematic with custom-built platforms. 

What are the benefits of replatforming?

What are the drawbacks of replatforming?

The customer journey for B2B and B2C differs in several aspects, particularly in the decision-making process and post-purchase communication. In B2B, the decision-making process is often longer than in B2C. This is because B2B purchases usually involve large expenditures, multiple stakeholders, and more in-depth research. The ‘consideration’ phase generally takes longer in B2B. During this phase, companies can provide informative content, such as whitepapers and webinars. In contrast, B2C consumers typically make decisions more quickly. Promotions and discounts tend to be more effective in this phase for B2C. For B2B, long-term relationships with regular touchpoints are often important. In the advocacy phase, it is crucial that large clients have a dedicated Account Manager who regularly calls or visits them. Consumers, on the other hand, have less need for this; personalized offers are more effective for them. 

How does replatforming work? 

Typically, a company invests significant time in choosing the right platform to transition to. There are many options and providers to choose from, such as Open Source or SaaS, with or without Headless, and Best-of-breed or Full Suite. Read here about the 6 technical considerations for replatforming. The replatforming process involves several steps, such as creating a business plan and comparing different providers. In this whitepaper, we walk through all six steps and teach you how to successfully replatform.