Unlocking eCommerce: seize the opportunity in a changing market
Is it too late to commit to eCommerce? Have we missed our chance? The question is urgent because many brand manufacturers have successfully adapted their business models to the digital landscape. The time to catch up is now. The good news is that the eCommerce market is far from mature, especially in B2B. It is not too late. In Europe alone, eCommerce revenues are projected to rise from roughly €600 million in 2022 to more than €1 trillion by 2027.
In this whitepaper, we explore how brand manufacturers can best position themselves to capture that potential growth in eCommerce.