Paardekooper.nl in a new jacket

Since 2015, the Paardekooper webshop had an unchanged appearance. The focus was on ordering, because there was a corporate website in addition to the webshop. In 2021 the desire grew to shift that focus to the visitor (customer centricity). This was the start of a redesign project for the Paardekooper webshop.

In order to shift the focus of the webshop from the product to the visitor, Paardekooper wanted to place more content on the webshop to inspire visitors. However, the old webshop theme contained a lot of custom HTML created by third parties, which made it impossible to maintain. As a result, Paardekooper lacked the flexibility and independence to easily create new and inspiring web pages.

The new design was realized in collaboration with Alion and CloudSuite subsequently “translated” it into a webshop template with new widgets. These widgets offer Paardekooper the desired flexibility and independence to independently design landing pages, web pages and blogs by means of drag-and-drop.

Old vs New

The renewed Paardekooper webshop can now be admired live. We explain the biggest changes.

The homepage

What is immediately noticeable in the new design of the homepage is the calm appearance compared to the old design. In the old situation (left) you already see products being presented on the homepage, where on the right there is much more emphasis on supporting content to tell the visitor more about Paardekooper and the solutions they offer.

Instead of landing in the webshop immediately as a visitor and being confronted with products, Paardekooper now chooses to first introduce itself, position and emphasize what they can do for you when you decide to become a customer. A very customer-friendly approach that suits this time.

The product detail page

In addition to the homepage, the product detail page has had a major makeover. Paardekooper has always been very good at sharing extensive product information. This allows customers to make a good assessment of whether the product meets their requirements. However, this extensive information can also stagnate the customer journey and distract from its main goal: conversion.

It is noticeable in the new design that extensive attention has been paid to the main purpose of the page. The appearance is calm and the visitor can choose which information is displayed. As a result, the page is basically much shorter and retains the functionalities it previously had, such as additional sales and the range of alternatives.