More than 130 years of craftsmanship translated into a webshop redesign

Weijntjes is a supplier of door and window hardware and has been a CloudSuite customer since 2015. Founded in 1884, Weijntjes has a rich history and they beautifully convey this in their matching house style. However, a webshop never stands still and so small innovations have been regularly implemented in recent years to keep the customer experience on the webshop as optimal as possible. However, the old design became a brake on the ambition to be able to inform and inspire more online. That is why it was decided to completely revise the design of the webshop. We highlight a number of improvements in this article.

The starting point of the new design was twofold.

1. Weijntjes wanted to create an optimal customer experience by giving more space to informing and inspiring the visitor.
2. In addition, they wanted to optimize the user-friendliness of the webshop on mobile.

The CloudSuite design team set to work with this, without losing sight of Weijntjes' classic feel and rich history.

Home page full of inspiration

On the new homepage, visitors are immediately introduced to Weijntjes and the full Weijntjes range. In addition, it inspires the visitor with, among other things, images containing hotspots. When the visitor clicks on a hotspot with his mouse, a pop-up opens with the relevant product. From here, the visitor adds the product to his shopping cart with one click.

Guidance to the right product

On the product list page, a visitor can scroll from the main category to the underlying subcategories and even a layer deeper; to all products that fall under the main category. If the visitor is not quite sure, he can easily contact them by using the choice advice CTA that is available on every page.

Mobile customer journey optimized

One of the improvements for the mobile experience is that the order button is always visible on screen. This makes it much easier for the visitor to place an order and there is no need to scroll unnecessarily.

Optimized product variant visibility

When a product is available in several variants, these were shown separately in the old design on the product list page. As a result, visitors were not always aware that a product was also available in a different color or version.

In the new design, the different variants can be selected on the product detail page. This way the visitor can immediately make the right choice and place the product in the desired version in the shopping cart.

The new design of the Weijntjes webshop can be admired live at https://www.weijntjes.nl/.