Date: June 7, 2023
Location: Beurs van Berglage
What's now, new and next in eCommerce? At Emerce E-commerce Live you will be the first to find out what the latest trends are for now and the next five years and how you can capitalize on them. Find out what the bottlenecks and progressive solutions are within your industry.
Brands like ABN AMRO, TikTok and Adidas will talk about how they tackle eCommerce challenges. There will also be room to join one of the expert roundtables and network with more than 2000 fellow attendees.
Prins Petfoods specializes in 100% natural foods for dogs and cats. As a family business for almost sixty years, Prins stands for Dutch quality products that can be found at Welkoop, Pets Place and Intratuin, among others. Prins is for sale in the Netherlands at more than 2,000 pet stores and garden centers and is also sold online. Recently, Prins has also started selling directly to consumers through their own webshop. Prins' goal is to build deeper customer relationships to increase end-customer loyalty. But how are their retail partners responding? What are their biggest learnings? And what steps have they taken to avoid channel conflict?
In this session, Marlou shares all the ins & outs on how Prins arrived at a working strategy without channel conflict with their retail channel.
Speaker: Marlou Mulders
When: Wednesday, June 7 | 2 p.m. - 2:30 p.m.
Where: Lecture Hall 7
Make the B2B customer journey as engaging as it is for B2C. This results in new customers, more online sales through repeat purchases and a higher average order value. In short, investing in an optimal customer journey will easily pay for itself!
In this webinar for wholesalers and brand manufacturers, we discuss the different steps you can take to create a personalized and effective B2B customer journey, from identifying your customer's needs to providing good after-sales service. We share practical tips and best practices and show you how to use data to further improve your customer journey.
Roundtable time: 10:40 / 11:20 / 13:40 / 14:20 / 14:55 / 15:30 uur