Date: May 12, 2022
Location: Innstyle Maarssen
How do you achieve commercial success with a customer-oriented, experiment- and data-driven working method within your B2B organization? Which business models and technologies will make the difference in 2022? How do you future-proof your company with choices in marketplaces, omnichannel, personalization, AI and eCommerce?
Get key success factors, case studies, latest trends, strategies and developments in B2B eCommerce and marketing from top speakers and thought leaders.
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eCommerce implementations in the B2B market are becoming often compared to successes in B2C. But is this comparison correct? After a few years attend intensive trade fairs, consult experts and just old-fashioned experience, my conclusion is that B2B eCommerce success is a fundamentally different beast. The question therefore remains: how do you define success within a very traditional market? In this session I like to share my learnings with you.
Maarten has been employed by voestalpine for almost 4 years and has been explicitly instructed to take the company into the 21st century. The webshop has now been active for a few years and has become a household name in the rail industry for customers, suppliers, colleagues and even fans of the rail.
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