Improving eCommerce through mobile optimization: 5 tips

Mobile technology has transformed the world of B2B eCommerce. The ordering processes must be faster and the supply more transparent. The volume of mobile eCommerce is expected to reach $620.97 billion globally by 2024. This means that almost half (42.9%) of all eCommerce purchases are made via a mobile device. How can you respond to the needs of the new generation that is more mobile-oriented? Discover practical tips to optimize eCommerce mobile and take advantage of it!

In the rapidly evolving world of B2B eCommerce, mobile access plays a vital role. With the emergence of the new generation, which has practically grown into Mobile Devices, it is essential to anticipate their needs and expectationin. Read more quickly about efficiency, customer experience and flexibility by offering mobile-optimized access to your B2B webshop.

The role of mobile optimization in B2B eCommerce

One of the main benefits of mobile commerce is the increased efficiency of the purchasing process. As a B2B buyer, you can easily view, compare and order products anywhere with mobile devices. As a result, you make purchasing decisions faster and less time is lost waiting for access to a laptop. By streamlining the procurement process, you increase operational efficiency and save valuable time and resources.

The rise of mobile commerce in B2B eCommerce contributes to a major improvement in the customer experience. You can achieve this by applying convenience, accessibility, faster transactions, personalization and improved communication. It enables business customers to shop more efficiently, get better support and have a more personalized experience, resulting in a positive interaction with the business.

The use of mobile devices in B2B eCommerce

Research and product comparison

A major purpose for which B2B buyers use mobile devices is to research products and suppliers. With a mobile device at their fingertips, the customer quickly looks up information, easily compares product features and reads reviews from other customers.This enables the customer to make well-informed decisions and choose the right products and suppliers to meet their needs.

Self-service

Mobile-optimized webshops offer useful functions, such as easy tracking of stocks and purchase history. B2B buyers view real-time stock information with their mobile devices, so they are always aware of availability and delivery times. In addition, they can easily consult their previous purchases, including invoices and order details, which simplifies procurement management. This contributes to more efficient inventory management and improves the overall purchasing experience for B2B buyers.

The application of AR

A nice development that mobile devices have brought is the use of Augmented Reality (AR). AR allows B2B buyers to visualize products virtually and experience them before actually making a purchase. For example, do you want a new vase? Then this tool virtually places it on your cupboard, so that you can immediately see how it looks. In the next phase, the ability to easily place and track orders is a crucial functionality to smooth the mobile customer journey for B2B buyers. Thanks to dedicated mobile apps or optimized websites, buyers can place orders effortlessly and quickly, regardless of their location.

Communication

Mobile devices provide instant communication with suppliers and customer service. A B2B buyer can easily contact suppliers via their mobile to ask questions, request quotes or to solve possible problems. In addition, they can use mobile apps or reporting platforms to communicate quickly and efficiently with customer service to get support with their purchases. This promotes the direct and personalized interaction between you and the buyers, resulting in better customer satisfaction.

Mobile payment

The possibility of fast and easy mobile payments has simplified and accelerated customer transactions. It allows users to make payments securely and easily through their mobile devices, enabling them to make purchases at any time and from any location. This ensures a seamless and efficient payment experience, reduces friction at checkout and contributes to an improved customer experience in the B2B eCommerce process.

Five tips for mobile access in B2B eCommerce:

These five tips will get you well on your way to making your B2B webshop completely mobile proof:

1. Have an optimized mobile design or go for a mobile-first approach like Secrid has. A responsive design that adapts to different screen sizes is essential for an optimal customer experience. With a mobile-first approach, the focus is on the mobile user experience and functionality.
2. Take advantage of social commerce. Make sure that you actively offer the products of your webshop on relevant social media and that the navigation to your website runs smoothly. This contributes to a smooth customer experience.
3. Offer customization options to meet specific customer needs. Customers have different needs and preferences. Examples include personal account settings, preferences, and recommendations based on previous purchases. This enables customers to get a personalized experience and optimizes their interaction with your webshop. This ensures improved engagement and loyalty.
4. Consider implementing a PWA frontend to improve the mobile experience. PWAs offer features such as offline access, push notifications and fast loading times. This enables customers to always stay up-to-date and receive important information, even when Wi-Fi is not available.
5. Be sure to thoroughly test your mobile applications on different devices and screen sizes. Make use of testing tools such as BrowserStack to boost a wide range of mobile devices and browsers. This makes it easy to spot potential issues or inconsistencies to correct, giving your customers a consistent and hassle-free experience no matter what device they use.