Mobile technology has transformed the world of B2B eCommerce. The ordering processes must be faster and the supply more transparent. The volume of mobile eCommerce is expected to reach $620.97 billion globally by 2024. This means that almost half (42.9%) of all eCommerce purchases are made via a mobile device. How can you respond to the needs of the new generation that is more mobile-oriented? Discover practical tips to optimize eCommerce mobile and take advantage of it!
In the rapidly evolving world of B2B eCommerce, mobile access plays a vital role. With the emergence of the new generation, which has practically grown into Mobile Devices, it is essential to anticipate their needs and expectationin. Read more quickly about efficiency, customer experience and flexibility by offering mobile-optimized access to your B2B webshop.
One of the main benefits of mobile commerce is the increased efficiency of the purchasing process. As a B2B buyer, you can easily view, compare and order products anywhere with mobile devices. As a result, you make purchasing decisions faster and less time is lost waiting for access to a laptop. By streamlining the procurement process, you increase operational efficiency and save valuable time and resources.
The rise of mobile commerce in B2B eCommerce contributes to a major improvement in the customer experience. You can achieve this by applying convenience, accessibility, faster transactions, personalization and improved communication. It enables business customers to shop more efficiently, get better support and have a more personalized experience, resulting in a positive interaction with the business.
A major purpose for which B2B buyers use mobile devices is to research products and suppliers. With a mobile device at their fingertips, the customer quickly looks up information, easily compares product features and reads reviews from other customers.This enables the customer to make well-informed decisions and choose the right products and suppliers to meet their needs.
Mobile-optimized webshops offer useful functions, such as easy tracking of stocks and purchase history. B2B buyers view real-time stock information with their mobile devices, so they are always aware of availability and delivery times. In addition, they can easily consult their previous purchases, including invoices and order details, which simplifies procurement management. This contributes to more efficient inventory management and improves the overall purchasing experience for B2B buyers.
A nice development that mobile devices have brought is the use of Augmented Reality (AR). AR allows B2B buyers to visualize products virtually and experience them before actually making a purchase. For example, do you want a new vase? Then this tool virtually places it on your cupboard, so that you can immediately see how it looks. In the next phase, the ability to easily place and track orders is a crucial functionality to smooth the mobile customer journey for B2B buyers. Thanks to dedicated mobile apps or optimized websites, buyers can place orders effortlessly and quickly, regardless of their location.
Mobile devices provide instant communication with suppliers and customer service. A B2B buyer can easily contact suppliers via their mobile to ask questions, request quotes or to solve possible problems. In addition, they can use mobile apps or reporting platforms to communicate quickly and efficiently with customer service to get support with their purchases. This promotes the direct and personalized interaction between you and the buyers, resulting in better customer satisfaction.
The possibility of fast and easy mobile payments has simplified and accelerated customer transactions. It allows users to make payments securely and easily through their mobile devices, enabling them to make purchases at any time and from any location. This ensures a seamless and efficient payment experience, reduces friction at checkout and contributes to an improved customer experience in the B2B eCommerce process.
These five tips will get you well on your way to making your B2B webshop completely mobile proof: