Why doesn't every visitor convert in your checkout? What causes this drop-off and where do visitors experience the most friction? Exatom is an analysis & optimization platform that focuses on forms and checkout pages. Without cookies and without storing personal data. And implemented in no time within Cloudsuite.
Existing analytics solutions such as GA4 or Adobe Analytics show how many visitors land on a check-out or account creation form and convert, but there is a black box in between for them. While that is precisely the cause why site visitors drop out. Exatom offers form analytics, webform session recordings, performance alerts and smart tooltips for a better customer journey and higher conversions.
With form analytics and field metrics you can see exactly which fields are causing friction. Information such as completion time, doubt time, auto-fill usage and error messages are available per form field. And click directly to form session recordings to see what the user has experienced.
Friction on fields not immediately technically possible to solve? With Exatom's you can set up smart tooltips campaigns that can show microcopy notifications next to the field, triggered by the behavior of the visitor. For example, with an above-average doubt time. To explain or motivate to complete the form.
By placing just one tag on the page of the website, Exatom automatically finds all forms on the website and all Exatom solutions are working.