Sees itself as a connector. With their knowledge of online marketing, they facilitate the customer's message, product and story on every conceivable platform. All this so that their partner reaches the right listeners. At Multiply, they prefer to talk about partners rather than customers. That is why they like to share their knowledge by offering training or advice and they like to work together in a balanced and transparent way. They value honesty and see trust as a key concept.
Multiply works from data to information and anticipates this with an online marketing mix that is perfectly tailored to the customer's situation. They will therefore never try to sell them something that they do not need at all to achieve their goal.
Data is the starting point where their route begins. Whether you want to promote your brand or product, be found better or improve the interface of your website, data is always the starting point. Without insight into your data you cannot make decisions, see no opportunities and you only rely on trust. They even have data to substantiate that data is important. Check it out!
In order to build a good data model, they use various tools and methodologies to make your micro and macro goals measurable. By combining everything, they can gain insight into the success they achieve together.
To quickly notice a difference in your online performance, performance is an extremely powerful tool in their arsenal. Performance is often used to approach someone who is close to a purchase moment. These can be both products and services.
Performance is driven by 'intent'. As soon as someone has a certain question or need, they will start looking for it. That search starts on a search engine such as Google / Bing or, for example, on a marketplace such as Amazon or Bol.com. You want to be present here as a company with advertisements to respond to that demand. This can be done with text and images or a combination thereof. If you don't come forward, it's someone else and you've missed an important opportunity.
In a competitive market, it is becoming increasingly important to position your brand and company. Why would someone buy from you and how do I reach them before my competitor does?
With branding you ensure that you appeal to new target groups and become better known among your current target group. You can do this by, for example, advertising with banners on other sites or by shooting a commercial for YouTube or social media. You have to be where your target audience is. Multiply ensures that you reach the people with your service or product.
"I do get visitors on my website, but in the end I don't know why they don't do what I want." Recognizable? Multiply sees (too) often that attracting new visitors has the highest priority while the website does not convert well. If you ensure that not 1% but 2% of your visitors take the desired action, you double without spending an extra marketing euro.
With various tools and methodologies, they provide insight into the intention of the visitor and what bottlenecks are on the site. Multiply believes in a working method in which they tackle and solve the bottlenecks one by one. The result of this working method is ultimately an increase in conversion rates.