EffectConnect is the flexible Marketplace Integration Platform for efficient selling via marketplaces. It automates the links between your webshop or eCommerce system and external marketplaces, in order to achieve optimal returns.
The core business of EffectConnect is automating your marketplace activities. Through seamless links between your back office and the marketplaces, orders come in directly to you, Track & Trace codes are automatically sent and stocks are automatically updated. In addition to the software, EffectConnect has a dedicated support team who are happy to think along with you and help quickly if necessary. This saves brands, wholesalers, retailers and e-commerce organizations time to build their business.
Selling through marketplaces can bring different challenges with it. EffectConnect has a wide range of features that will help your company sell through marketplaces (even) more successfully.
The EffectConnect Repricer scans the prices of competing products every 20 minutes and adjusts your product prices automatically, based on your set criteria. You determine which products are eligible for the Repricer and which prices should be maintained. The Repricer then automatically adjusts the price.
Example: when your competitor lowers the price, the price of your product will drop based on the preset margin defined by you. When your competitor raises their price, the Repricer can also automatically raise the price of your product again.
In this way you have a better chance of reaching the buying block, without manually checking and adjusting prices. This saves time and increases your sales!
This module gives you full control over your product catalog on marketplaces. You can make selections based on any type of product data that you want to trade. For example, you can select specific categories, prices, colors and stock levels to apply discounts or determine shipping costs based on the weight of the order.
To make it even more flexible, EffectConnect allows you to create your own data and attributes. You can create your own custom attributes or combine product selections to create new categories. There are many possibilities to customize your data to the needs of your company and industry.
For all marketplaces that you can connect to through EffectConnect, there is a full order link available. This means that orders automatically arrive in your webshop or back office, without manual work! This saves time and prevents mistakes if you sell a lot or are present on multiple marketplaces.
EffectConnect's user-friendly Feed Manager allows you to quickly and easily display products on feed-based channels such as Google Shopping, Facebook, and Kieskeurig.nl. Als merk of groothandelaar kun je de Feed Manager ook gebruiken om geautomatiseerd gegevens te delen met partners. Dit helpt bijvoorbeeld retailers die jouw merk of producten verkopen om de juiste data te importeren in hun webshops. Jij bepaalt zelf wie welke data ontvangt en als je de toegang tot deze data wilt blokkeren, dan kun je feeds naar een bepaalde partner eenvoudig uitzetten.
With the Fulfilment Manager, you ensure that your products are always available. If you outsource the fulfillment of your products to Amazon (FbA) or bol.com (LvB), the Fulfilment manager will automatically switch to your own stock as soon as the stock at Amazon or bol.com is depleted. This ensures that your products are always available, even when the stock at the marketplace has not yet been replenished.