A look back at our CMS Masterclass

On May 17, we held a CloudSuite CMS masterclass during which we updated our customers about the latest developments to our content management system. We also presented a best-practise case to show our customers how to get the most out of the CMS. 

The masterclass was kicked off by Okko Huisman (CloudSuite). He discussed the importance of good webshop content, and argued that commerce and content are becoming increasingly indistinguishable. “They used to be worlds apart, but now you see these two worlds evolving towards each other.”

Then Loet Brinkmans explained how Goossens wonen & slapen uses the CMS to inspire (potential) customers. Customers visit the site for advice (especially about what style best suits them), for inspiration or to make a specific purchase. So conscious choices were made to enable the site to serve these distinct types of visitor. Loek also observed that many visitors enter the website via so-called inspiration pages, such as its “at home with” pages or the Goossens blog. From these inspiration pages, visitors are steered through the webshop. 

For more practical tips about using the CloudSuite CSM, Nelis van de Wiel (CloudSuite) spoke about online marketing with a focus on search engine optimization. Nelis showed how once you have the outlines of your online marketing strategy you can flesh out your approach with the help of the CSM. 

Finally, Siebe van Ineveld (CloudSuite) gave us a little preview of current developments, and what changes to the CMS can be expected in the not too distant future. For instance, we are adding new functionalities to the hotspot feature, and cut-outs for images no longer have to be done manually. With the help of ‘auto crop’, ‘auto resize’ and ‘focus’, every image works in every format without losing its focal point. 

We would like to thank all speakers and participants for making the day such a success. See you at the next masterclass!