The retail sector has undergone various metamorphoses in recent years. From classic shops to pure online retailers and omnichannel players. The latter seem to be the most successful and future-proof.
The customer expects the best service and the best offer, thereby switching unnoticed between the various offline and online communication channels. In addition, competition is lurking and it is increasingly difficult to distinguish yourself. The shopping experience and brand experience are therefore becoming increasingly important. This is a challenge for a retail organization and requires modern software.
Omnichannel commerce is the collaboration of the offline and online channels to offer your customer a seamless shopping experience. It does not matter through which channel the visitor comes into contact with your organization. The information such as stock, prices and assortment is the same everywhere. For example, it is possible to offer a service where the online visitor takes an online wishlist to the store to view the product up close and then finalize the order in the offline store. You can also have a visitor order products that are not in stock via an order kiosk in your store.
The product configurator makes ordering a custom product easier. The configurator guides the customer step by step through the entire configuration process. Customers can put together unique products that are tailored to their needs and taste. Examples of configurable products are glasses, desks, beds and bicycles. For example, Goossens Wonen & Slapen uses it to compile a box spring.
With (digital) coupons you offer discounts, offers and promotions to current or potential customers. The eCommerce manager determines the type of discount (discount percentage, discount amount, free shipping) and the period in which the coupons are valid. This functionality plays a major role in customer loyalty and thus possibly the lifetime value.
You can use bundles to promote a specific product, motivate your customers to buy more of one product or to increase the order value. You can offer this in various ways: 1 + 1 for free, 50% discount on a 2nd item, get 3 pay 2 and there are many other possibilities.
In addition to the available warehouse stock for shipments, it is also possible to display the store stock by product. This way you show your webshop visitors the available stock in the store in their neighborhood.
From a clear My-account, your customers can find the most important information such as the status of their order, order history and details, addresses, payment options, wish lists and gift cards.
Although B2B and B2C differ considerably, they have in common that the end user is a consumer in both cases. We think the experience of a B2C shopper is important and standard, but why not translate the same experience into a B2B platform? Integration with your ERP system is indispensable to provide an optimal customer journey.
Advantages of integrating with an ERP system are: