Wholesalers and brand manufacturers have certain needs that they like to translate into their eCommerce environment. But how to choose the right eCommerce platform? After all, your needs must match the functionalities that are available. When do you opt for an eCommerce platform with standard features and when for customization? And is customization really necessary? In this blog we list the pros and cons of customization and standard solutions.
The development of a custom eCommerce platform is focused on meeting the specific requirements and complex needs of an organization. This can offer advantages in terms of flexibility and the implementation of unique functionalities. A standard eCommerce platform on the other hand offers a commonly available solution that is widely applicable to various organizations. Each standard solution offers different functionalities. It is therefore important to delve into all available options in order to make a good comparison.
Many companies opt for a custom eCommerce platform because it is easier to align with internal processes and to integrate with their own systems. This offers a lot of flexibility. With customization you also have full control over the functionalities and the webshop can perform better, for example with faster loading times. By opting for a tailor-made solution, companies have the idea they are unique and ahead of the competition.
Against these advantages there are a number of caveats that make the choice for customization less attractive than it initially seems.
Due to these limitations, a custom eCommerce platform requires a lot of time, resources, and technical expertise.
With a standard eCommerce platform, you benefit from proven functionalities, minimizing the risk of technical problems. In addition, a standard solution offers even more advantages.
Suppliers of standard eCommerce platforms often make valuable documentation available, making it easy to share knowledge about the platform within your organization. You also need less technical knowledge to work with the platform. It may take longer to implement the platform within the organization. For example, it may be possible that you have to adjust internal processes to work with the system.
Whether you opt for a custom eCommerce platform or a standard solution: both options have advantages and disadvantages. Although a custom solution can meet the specific and complex needs of your organization, customization is not always necessary. The perception is often that functionalities that are available in a custom solution are not possible in a standard solution. But usually you can solve the lack of functionality in a standard solution in a different way.
When choosing between customization and standard, you must determine which functionalities have the most added value or are indispensable for your organization. It is therefore a matter of estimating: is this functionality a must to make your eCommerce a success? Think carefully about the (future) needs of your organization, the budget, the timeline and the desired degree of flexibility and scalability. This way you make the best choice for your B2B eCommerce platform.