EN
Nederlands 
Headless eCommerce: is it right for your business?
01-09-2023
The eCommerce world is changing rapidly, so keeping up with the latest trends and technologies is a must. "Headless eCommerce" is a familiar term to many, but in this blog, we will delve deeper into it. Choosing a headless approach is more than just a technical decision; it also affects how your business operates, your position in the market, and the ultimate results. Therefore, it's important to thoroughly understand both the technical nuances and the business implications.
In our previous blog about headless, we explored the basics and the pros and cons of headless eCommerce. Now it's time to dig a layer deeper. We will analyze the nuances that companies should consider before transitioning to a headless approach.
Headless eCommerce is an approach where the frontend (the user interface that customers see) is decoupled from the backend (where the actual eCommerce functionalities take place). This means that companies have the freedom to fully customize their user experience. This approach offers a high degree of flexibility and allows companies to quickly adapt to changing trends and technologies.
Headless eCommerce is particularly attractive to companies that:
Headless is a strategic choice that carries significant impact. If your company lacks the necessary budget, knowledge, experience, and resources for a headless implementation, it may be better to explore advanced eCommerce platforms that align more closely with your needs and requirements. Additionally, for companies that don't need to make frequent major changes to their user interface, headless may not be the most suitable choice.
Traditional eCommerce systems often have a fixed structure where the frontend and backend are tightly integrated. In a headless approach, these structures are decoupled. This allows companies to have control over which storefront they want to use and how to integrate it, resulting in a better user experience.
When transitioning to headless eCommerce, you must weigh the higher initial costs for customization and integrations against long-term benefits. With headless, you gain flexibility, faster adaptation to market trends, and an improved user experience, potentially leading to higher conversions. In the long term, a well-implemented headless approach can reduce the costs of system upgrades, migrations, or major redesigns. But the exact cost and whether it's worth it are considerations your company must make.
The choice of a headless approach also impacts the speed at which you undertake new projects or launch products. Companies using headless eCommerce are better positioned to integrate new tools, technologies, or platforms, allowing them to remain competitive and relevant. This is because they don't need to overhaul the entire eCommerce infrastructure.
Secrid decided some time ago to adopt a headless eCommerce approach, says Nick Vermeulen, eCommerce and online advertising specialist at Secrid. "We wanted a webshop that could be tailored specifically to a country, with the ultimate goal of increasing conversions in that country. After thorough research, a headless approach proved to be the best solution for us. We can now make changes to the webshop more easily, saving a lot of time and work. And we have the localized user experience we wanted!"
But despite the benefits, the choice of headless is not made lightly. "Think carefully about your decision. Is the foundation strong enough to take this step? Conduct thorough research on what is needed. Headless still requires work because it's not as simple as connecting everything at once. You need to think it through."
As a company with headless eCommerce, are you better prepared for future trends and changes in the market? The concept certainly promises flexibility and adaptability, two qualities essential in an era of digital transformation and continuous innovation. However, the decision to choose the headless route is not simple. While there are undeniable benefits, such as a more flexible user experience and faster time to market, there are also challenges. It's wise to conduct a thorough evaluation of both the technical and business implications to make the right choice for your company's eCommerce.
Why you need to build a varied and inspiring customer journey for online success.
