Corona stimulates development of eCommerce for wholesalers

Due to the impact of corona on the world, everyone is looking for alternative ways to work. Virtually all industries are upside down to survive, with one sector being hit harder than others. Where the catering industry comes up with creative solutions such as take-away menus and delivery meals, eCommerce is an interesting solution for wholesalers and smaller shops. The corona crisis has accelerated digitization. Where a physical store used to be an important sales channel, companies and individuals are increasingly buying online. A trend that will certainly continue in the future. In this blog you will read about the impact of corona on eCommerce for wholesalers.

The impact of corona on wholesalers

How does corona affect wholesalers in general? We are already seeing some positive developments. With a good implementation of eCommerce there are countless opportunities for grasping:

• Your market area expands considerably. People are no longer limited by the location of your point of sale, but can order 24/7 from the office or home.
• You can choose to offer your products internationally.
• You can pay full attention to the customer journey in your webshop, where the customer makes purchases with a satisfied feeling.
• You have many options for personalization and cross-selling to optimize the shopping experience.

Customers want information

When you set up a webshop, there are a few things to keep in mind. For example, your product information must be in perfect order. Incorrect information can cause you complaints. Too little information drives customers to the competition. Enough information also benefits the findability on the internet. Use the right terms, but also a few common alternatives. This way you improve the findability of your webshop.

In addition, look at automation options within your company. Linking systems can save you a lot of time and energy. Think of invoicing and its follow-up, creating order picking slips and shipping labels, placing orders with your suppliers.

Expansion of target groups to D2C

A webshop already creates more possibilities for delivering goods to companies, but just think broader and creative. Are there options for also delivering to consumers? Or can you perhaps expand your offer to other sectors? Adjust your product range accordingly. If you deliver food to restaurants, you are used to delivering large quantities. Are you making the switch to consumers? Then look at options for delivering in smaller quantities or make ready-to-use packages. As a brand manufacturer, do you supply directly to consumers? Then you benefit from a higher profit margin with direct sales to consumers.

A market shift is underway

The corona crisis brought another remarkable development. In Asia, many factories have come to a standstill, literally causing gaps in production. Many products are simply not available, which increases the price enormously. Production is resumed, but consumers and companies have often found alternative sales channels. In addition, the transport costs increased significantly, which does not benefit the price of these products.

Do you want to enter the growing market of online wholesalers? We have more than 30 years of experience in setting up and implementing complete eCommerce solutions, with options for seamless integration with back office systems. We are happy to look with you at opportunities to grow your company. Ask for the possibilities.