Targeted customer interactions
For Prins, the B2B channel plays a crucial role. While their partners can directly order products through the portal, they also have their consumer shop. It's essential for Prins to drive traffic to these partners.
This sometimes means investigating where consumers prefer to shop. If someone consistently goes to a specific store, Prins sees it as their responsibility to inform that consumer specifically. For example, Prins can say, "You can find this product in that store" or "You can get that service there, and a special event is happening." They have collaborated closely with CloudSuite to understand how to collect this data effectively. This enables Prins to act from their marketing department in a targeted manner.