Goossens Wonen & Slapen (Living & Sleeping)

A future proof commerce platform with which webshops have been established in the Netherlands, Belgium and Germany.

The family business that was established in 1954 is a concept with fifteen living- and bedroom stores in the Netherlands and Belgium. Nowadays the company employs 600 people on a daily basis, whilst the third generation of the family is running the company.

Moreover, most of the furniture is produced by Goossens. Goossens also uses a custom approach in terms of colors, fabrics, and measurements. Thus ensuring a personal advice for every customer.

Omnichannel eCommerce B2C
Box spring configurator eCommerce
eCommerce Suite

Business Case

The mission of Goossens is to be a customer-oriented omnichannel organization. This is the reason they opted for the commerce platform of CloudSuite. The products offered in the new shop are modern, contemporary designer furnitures for living, dining and bedroom purposes.

Goossens has 15 physical stores in Amsterdam, Baarle-Nassau, Breda, Heerlen, Leiderdorp, Nuenen, Peer, Roermond, Rotterdam, Utrecht, Waalwijk, and Zevenaar. The stores have a spacious layout and are divided into four styles: Pure, Modern, Country, and Luxury. These styles can also be found in the webshop.

“The cooperation with CloudSuite really feels like a partnership in which we develop together and challenge each other to take the next step again. This has been the case in the last 4 years and will continue to be so in the coming period." - Erwin Rombouts | eCommerce manager of Goossens
Goossens customer experience

B2C eCommerce platform for an optimal customer experience

Inspiring, informing and advising have been important spearheads in the realization of the eCommerce platform. The team of online specialists is continuously optimizing the online offers. Every week they are creating new campaigns in the CMS system that have designed by their own team of web designers.

The flexibility of the platform allows Goossens to easily make changes to pages. This fits in perfectly with Goossens's brand strategy, whereby they are translating certain atmospheres and corporate identity elements from the store into the online environment. They are telling the same story online and offline.

Integrations eCommerce platform

  • ERP System (Kiss)
  • Email system (Clanq)
  • Marketplaces (Channable - various platforms, Fonq &
  • Reviews (Customer telling)
  • Customer service (Robin HQ)
  • Payment provider (Adyen)

Omnichannel customer experience

Goossens works from an omnichannel business case. This means that they focus not only on online turnover from online, but also on store visits. To facilitate this, they have integrated various functionalities with the webshop.

Where a few years ago a large part of the customer journey took place in the shops, this has now almost completely shifted to online. They see this reflected in the customers who visit the stores, because they often walk in with an already filled wish list. View and order these products in the store. In addition, a customer can see online in which stores a product can be admired in the showroom. This has a positive effect on the shopping experience of the customer.

"The PIM module enables our Product Marketers to enrich 10,000 products in a user-friendly way." - Loet Brinkmans | Product Owner eCommerce at Goossens

Visit the webshop

Good performance, even during peak times

Goossens is active when it comes to TV & radio commercials. You can immediately see this in an increase in online traffic. This should not have any impact on the performance of the webshop. Various load tests were carried out in collaboration with both parties to check performance in advance.

Unique part: Box spring configurator

A unique part of the webshop is the box spring configurator. With the configurator, the visitor can easily assemble his box spring in various steps. Extensive content is offered at every step to inform the visitor as well as possible.

Boxspring configurator