The B2B market is growing and changing rapidly. Covid-19 has accelerated and is forcing wholesalers and brand manufacturers to stand on their own feet and make strategic decisions about sales channels again. Despite the fact that physical shopping is now possible again, this corona crisis has completely changed shopping behavior. It is up to wholesalers and brand manufacturers to keep up with these developments, so that they benefit from the continued growth within eCommerce.
During this session we form a panel discussion led by Jerry van Leeuwen in which four experts look back and ahead at the effect of the pandemic on eCommerce activities. What opportunities and possibilities are there? And should B2B find a way to sell directly to its end customers? Crucial questions that are high on the agenda for many organizations!