On Wednesday evening Van Gelder groente & fruit won the coveted prize for "best B2B webshop in the Netherlands". The company from Ridderkerk has been chosen as the winner in the B2B category from the last three nominated companies. The award was received by company manager Demis van Kouwen during a private presentation at Huis ter Duin in Noordwijk aan Zee.
From left to right: Siebe van Ineveld, COO CloudSuite; Demis van Kouwen, company manager Van Gelder
“I am extremely proud that Van Gelder has won the Shopping Award”, says Demis van Kouwen. “We have worked hard as a team to create a high-quality, personal platform where customer satisfaction is central. It is nice to see that we will be rewarded in this way."
Winning this award is therefore seen as the proverbial icing on the cake after years of effort. “A few years ago we made the choice to start a replatforming project in order to realize our ambitions in the field of eCommerce. At the time, we started a successful collaboration with CloudSuite and together with them our eCommerce platform has come to where we are today. Winning this award is therefore a real recognition for all the work we have done in recent years", says Robin Rietdijk, marketer at Van Gelder.
“As an eCommerce platform supplier, we are very proud of this recognition from a professional jury", says Okko Huisman CEO of CloudSuite. "In addition to a cultural fit, Van Gelder makes optimal use of the standard functionalities in our platform. Our vision of fusing the best online experience with complex B2B functionalities to offer the perfect personalized customer journey has been realized in an amazing way at Van Gelder. The results achieved at Van Gelder don't lie either, every other wholesaler can only dream of this.”
Van Gelder groente & fruit is a typically Dutch family business, yet ultra-modern and a forerunner in the sector. According to Rietdijk, the strength lies mainly in the fact that Van Gelder is distinctive and wants to remain distinctive in the fruit and vegetable sector. “We have always considered it important to be a forerunner in our industry and this is reflected on the platform. Our webshop is more than just a sales channel where customers can place their orders. We try to personalize as much as possible for our customers and it is also increasingly becoming an inspiration channel. This ties in very well with our recently completed business premises where automation is central and inspiration from fresh is also an important part. Competition within B2B is enormous and this award is a real honor. It is important that we do not slow down now and we certainly will not. Behind the scenes we are already busy with new functionalities that will make our customers even more satisfied."