B2C eCommerce is an acronym for online transactions between companies and consumers. Hence buying trendy glasses in the Charlie Temple webshop or beautiful jeans in de Garcia webshop are good examples of B2C eCommerce.
Besides B2C eCommerce, B2B eCommerce exists as well. This means the transaction takes place between two companies. An example is a wholesaler selling fresh produce to a restaurant or supermarket.
Until a few years ago, most consumer purchases were made offline. More than 95%* of consumers sometimes buy products online. With the wide range of more than 40 thousand webshops in the Netherlands, it is a must to distinguish yourself. You achieve this with an extremely optimized shopping experience.
The ingredients for a pleasant customer experience are:
Goossens makes the ultimate living experience accessible to the consumer. With their omnichannel strategy, this applies both offline and online.
The customer journey usually starts online. For example, the visitor configures a boxspring with the boxspring configurator or creates a wishlist of products they want to see in the store. By integrating with their ERP-system AS 400 (IBM), the webshop shows in which store the product can be seen.
“The PIM-system and CMS-system of CloudSuite offer us many possibilities.”
Loet Brinkmans | Product owner eCommerce Goossens Wonen & Slapen
In the store, the visitor shows her wishlist to the consultant and he can complete the purchase for the customer via a tablet. In this way, Goossens responds to a customer-oriented and unforgettable shopping experience!
With this feature you offer the visitor a user-friendly wizard to configure products to personal needs and purchase them in the webshop.
With a wishlist you offer the visitor an easy way to store products and you collect valuable data about your visitor for personalization & segmentation.
You can use the CloudSuite eCommerce platform headless. The back-end is in fact very easy to link to a self-built front-end via an API.
Other interesting features of the CloudSuite eCommerce platform are:
Prepare well for replatforming and read this whitepaper.