eCommerce for wholesalers

The eCommerce platform that grows with your organization and evolves alongside market developments.

The position of wholesalers

The role of wholesalers is changing rapidly. Manufacturers increasingly bypass their traditional distribution channels, delivering directly to consumers or business end-users. Changing suppliers has become easier than ever. To remain relevant in the market, digitization and innovation are essential.

At times, it seems like the role of wholesalers is becoming obsolete due to the development of B2B eCommerce. The advent of marketplaces like Amazon and Alibaba can be perceived as a threat. However, for wholesalers who have their eCommerce in order and dare to critically examine their business model, it offers opportunities for further growth. Therefore, traditional wholesalers must make the transition to online.

How to resolve?

Expand product range through partnerships
Enhance branding and positioning with brand shops
Integrate website and webshop for a seamless shopping experience
Differentiate message before and after login
Display the complete product range
Full integration of data from ERP system

Seamless integration with your ERP system

While B2B and B2C significantly differ, they share the commonality that the end user in both cases is a consumer. We prioritize the shopping experience of a B2C shopper and have made it a standard. But why not extend that same experience to a B2B platform? Integration with your ERP system is essential to provide an optimal customer journey. Benefits of integrating with an ERP system include:

Up-to-date webshop with customer-specific pricing agreements and conditions
Customers have 24/7 access to self-service
Automatic processing of online orders, order status, and invoices
Time savings due to the elimination of manual work
Customer satisfaction grows through accurate data
Continue working with your trusted ERP system

eCommerce functionalities for wholesalers

Customer-specific prices

As a wholesaler, you want flexibility in displaying prices. Dealing with various types of customers often involves specific pricing agreements. It is crucial that your ERP system seamlessly integrates with your eCommerce platform. This way, there is no manual work involved!

Catalogs per customer

With customer-specific catalogs, you can automatically tailor the displayed assortment to each customer, providing them with a highly relevant product overview. You can also opt for catalogs based on industry, allowing customers to see a comprehensive range specifically tailored to their business sector. All for an optimal shopping experience.

Repeat purchases

In B2B sales, repeat purchases are often part of the routine. Therefore, it's crucial that your customer can easily create order lists. The CloudSuite eCommerce platform remembers previous orders and provides the option to turn them into order lists or create new ones independently.

eCommerce inspiration for wholesalers